Giselle Ugarte on CEO Self-Doubt, Confidence, and Why Leaders Must Be Willing to Be Seen

[00:00:00] The Fear of Video and Putting Yourself Out There

[00:00:00] Opening Sequence: There are so many of you who when it comes to video, you’re like, I don’t wanna do that. Absolutely not. I feel fat today. My hair looks weird. I don’t like the lighting. I don’t know what I’m saying. Well, imagine if there was a a hundred million dollar client on the other side of that phone, you would figure it out.

Clients who come to me are putting themselves out there in a really big way, and perhaps they never have. They want to be on a big stage. They want to be behind the lens. They wanna be behind the microphone. That’s fine. If you don’t wanna be forward facing in your business, but somebody needs to be, people are more likely to trust other people.

A business brand cannot have trust unless you have people around it. If we walk through the aisles of Target, what we constantly see are the brands of others. They’re constantly doing celebrity endorsements and celebrity brands who are building products to attract people into their stores. One of the ways that my business began was I had stumbled across this little platform called TikTok and recognized this is how you connect with your customers.

[00:00:50] TikTok: The Platform That Changed Everything

[00:00:50] Opening Sequence: This is how you can connect with your team. All you have to do is get on video. People go, I don’t know, video is a waste of time. Your most immediate return on your investment when it comes to video is time. Maybe you have 10 people view that video. Those are 10 hands that you didn’t have to shake. The greatest influencer 

[00:01:05] Charles Eide: is you.

What is the one thing you see in common between the brilliant people that you work with every day? 

[00:01:11] Giselle Ugarte: The one thing that every single one of them has in common is

[00:01:19] Charles Eide: Giselle ui. 

[00:01:20] Giselle Ugarte: Hi friend. 

[00:01:21] Charles Eide: It’s so good to have you. I wanna just start right out of the gate and ask you, you see a lot of incredible leaders you work with. What is the one thing you see in common, like the through line that you see between the CEOs, you coach, the celebrities, the brilliant people that you work with every day?

What’s the thing that they all have in common? 

[00:01:46] Giselle Ugarte: You are not gonna believe this when I tell you that. It doesn’t matter if you are a multi CEO, if you’ve had billion dollar exits, if you’ve won Grammys, if you’ve gone to the Super Bowl, I have a Super Bowl winning champion on my client roster right now. And the one thing that every single one of them has in common is self-doubt.

[00:02:04] Self-Doubt: The Common Thread Among High Achievers

[00:02:04] Giselle Ugarte: And that, for some is, is hard to grasp because you think, well, but they’ve done so much, they’ve accomplished so much. What? What do they have to even hesitate about? And the reality is, is that if you are someone who you have a growth mindset, you are constantly driven for more, you wanna hit that next milestone, you wanna impact more people, then that means that you’re growing.

I really believe that either you have self-doubt or you’re lying. You have self-doubt, or you’re not actually growing. You have self-doubt or you’re complacent because chances are you’re doing something that you’ve never done before or that has never been done before. And clients who come to me are putting themselves out there in a really big way than perhaps they never have.

They want to be on a big stage. They want to be behind the lens, they wanna be behind the microphone. And maybe their whole life they’ve hidden, for lack of a better way of saying it, behind a brand or behind a company or behind a business. And now they’re doing something brand new. They’re talking about their personal stories.

Or another thing that they have in common is perhaps they get to this place where they’ve achieved everything that they’ve wanted to, all of their childhood, deepest, darkest desires. And now they’ve gotten to a point where maybe they’ve even gotten there faster than you thought you could. And now you’re going, is this all there is?

Is this it? I thought, I thought that when I, when I, when I made a million dollars or a hundred million, or when I sold my company or when, whatever it was, that was your dream for you. You got to that CMO position, the CEO position. You started your own company, you had a hundred employees, and then you go there and you go, I thought I would be so much happier.

I thought I’d be so much more fulfilled. I thought I, I would have something, anything key to life figured out. And instead you get there and go, huh. And so then you might be coming to me going, well. What, what would it look like if I built something for myself? What would it look like if, if I put my face and my stamp on something where it wasn’t behind a product or a service, but I was really putting myself out there and now I have all of these years and all of this experience where maybe there is a way that I could impact more people.

Maybe there is a way that I could do more, but this time you’re putting your heart into it, and this time it’s not for the dollar amount. This time it’s not for the accolades, it’s because you believe that there’s more impact that you have to make. And so that’s what I get to work on. And that’s where you might look at me and think, oh, social media, personal brand.

Like what do you, what do you mean? Do I have to do it? You, you don’t, you, you don’t have, you really don’t have to do anything that you wanna do, boo boo. But, but that’s where I look at it as the great accountability mirror and also one of the most beautiful forms of personal development where I can kind of trick executives into doing it because it is a way to be able to grow in a different way.

Because all of a sudden you might have those voices in your head where. As a CEO, it’s your job to hire yourself out of every single position, like you have perhaps gotten a little weak in your ability to take risks, where you used to be so known for your grit and, and taking chances and taking every single job.

And then you learned that you were supposed to delegate everything. You could throw money at everything. You could take a, a magic pill that might be a person to do something for you, and now all of a sudden you have to get back into that driver’s seat of bettering yourself. And, and that’s what I, I so love to do.

[00:05:20] Defining What You Really Want in Life

[00:05:20] Giselle Ugarte: But it is wild because it doesn’t matter if you are building a new business, if you’re building a podcast, or who knows, maybe you’re taking a next step in parenting. If you are growing, if you are doing something that you’ve never done before or that has never been done before, self-doubt is gonna happen.

But the beautiful thing is that you have all these experiences to build off of, to build the confidence to then. Put you into that, that next seat, that next position, that next flight. 

[00:05:45] Charles Eide: It’s, it’s comforting to hear you say that self-doubt is, is a common thread. ’cause sometimes I, I have tons of it and I think to myself, am I alone in this?

You know, like I, I, I, I feel like maybe more people have the same feeling, but everybody now, especially on social media, makes it look like, uh, everything’s great. Everything’s fine. I’m amazing. I have no issues. I’m so confident and secure, so it makes me feel a little better. 

[00:06:15] Giselle Ugarte: Well, anytime that you even have that voice in your head saying, I wonder if I’m the only one who, I actually tell my clients that that might actually be the next thing that you should talk about, the next thing that you should share, because chances are.

You’re not, chances are you’re not the only person who is struggling to price your offer. You’re not the only person who’s struggling to find the right hire. You’re not the only person who maybe doesn’t wanna get outta bed in the morning that you have a presentation or who your palms get really sweaty.

Or you get really scared before you speak in front of a small room or maybe a large room. And when we can hear that, hey, you have those feelings of isolation and loneliness too, not only is that going to make somebody else go, oh wow, Charles has that too. We, we are alike. But you can also then open yourself up to finding other people like you, who you have a community, even if it’s one other person or two other people who they feel the same way and can validate whatever it is that you’re going through.

Because if, for example, we’re only showing the quote unquote highlight reel, we’re doing a disservice to our. People, and especially to ourselves, if all we’re doing is showing the butterflies and the rainbows, especially if you are someone who you are leading a company or if you are involved in any kind of sales.

If you’re only showing the butterflies and the rainbows, I got the sale. I got the highest offer, I got the highest price I got, well, then what ends up happening is you’re creating this flawless journey that just isn’t real. And then it’s no wonder that every single person who goes after you feels.

Ashamed, frustrated, guilty. Like they have no one who they can talk to. We hear so often entrepreneurship is a lonely place. Like how many times have you heard that? Or it’s lonely. I I mean it is, yeah. It’s very 

[00:07:55] Charles Eide: lonely. 

[00:07:56] Giselle Ugarte: Lonely at the top. Like we hear that so often, but when we really look back at it, it’s because there were probably a lot of times early on in the journey where you didn’t wanna ask for help because you had too much pride, or you didn’t wanna talk about the struggle because you didn’t want any of your clients to see weakness.

And if anything, what we’re recognizing is that when you share what in your mind might be quote unquote weakness or mistake, as long as you talk about the fact that you’re wanting to find the problem, find the solution, or how you did find the solution, we end up getting more respect for you because then we see what you’re like as a problem solver.

And also, let’s be honest, nobody trusts perfection anymore. Mm-hmm. You can’t connect to perfection. And so when we can see just even a little bit of imperfection, there’s. There’s just that comradery, that feeling of, oh, I, I can trust this person because, no, it’s not too good to be true. It is. Good. And also we recognize that to be great, you have to have fallen on your face at least a couple of times.

[00:08:57] Reframing Social Media and Comparison

[00:08:57] Giselle Ugarte: And I also think that a lot of us need to reshape and reframe how we look at our social media feeds. Hmm. Because when we even see someone who they’re posting the quote unquote highlight reel, well, hold on a second babe. Like you are judging someone based off of one maybe 60 seconds of time. You can’t judge someone’s whole life based off of one or three or 60 seconds of time.

And maybe you see someone posting, you know their kids at the pumpkin patch and everyone’s happy and everyone’s smiling and you’re like, oh, well I know them. Marriage is falling apart. Well, maybe in that moment they were all smiling. That is actually real. And maybe we’ve all been in that situation. I mean, you have a whole bunch of kids where you’re in that state of barely surviving and you have to put your game face on for the meeting, or you still have to wake up the next day and put your pants on like everybody else.

And that doesn’t mean that just because your kid was up screening until 4:00 AM that you’re not happy, that you’re not grateful, that you’re not capable. But if anything, when we are so quick to judge others, it’s really a mirror reflection back to ourselves or an indicator of, listen, if you’re looking at Charles.

Launching this podcast or anybody going, oh my gosh, like, it’s so cringe. Or that’s, that’s like, what are they doing? Are they, are they lost? Are they confused? Are they, well, what are you doing? What, what are you doing? If you, if you’re ever watching someone’s videos going, oh, it’s so cringe, or, oh, I don’t wanna look like them, then don’t look like them, but, but let’s think about the fact that they’re doing something and I have so much more respect for someone who’s actually doing something.

I wanna collaborate with an object that’s in motion, not one that’s hiding behind the scenes. And I can’t do that if I don’t know that you exist. 

[00:10:35] Charles Eide: It’s so good. It’s, it reminds me of when I was talking to Chris Lin dah, and also Rene Rodriguez, and I asked them both about haters. And it was interesting because they both kind of had this very solid, like they’ve been hated on for years, right.

And their responses were so good. Like Chris and Renee are both, like Renee says, haters give me good feedback that others won’t give me. And I’m like, oh my gosh. Like how, how did it, how long did it take you to get to that head space and Chris Lindell’s? Like, I love it. It just pumps me up. Like it gives me energy.

I haven’t had any haters yet, yet, but I, that you know of. I will be calling you when I get my first haters. Okay. So when you say it’s lonely at the top, and CEOs really struggle with this, uh, how do, how do we, how do we continue to elevate and grow and step up? Like, for example, when you get to a certain level of success as a CEO mm-hmm.

As a founder, whatever, you start building in these comforts to keep you kind of in this safe, comfortable place. And you get used to, oh wow, I, I got to this place. I’m comfortable. I’ve built up all these defenses and comforts around me. How do you shift into the next gear, right? You coach people on this.

Mm-hmm. How do you shift into the next gear and feel that discomfort again and feel that, um, uncertainty again and, and, and, and, and turn a page away from your comforts and, and go to the next level? That’s, that’s at the heart of what I’m thinking about these days. Mm-hmm. 

[00:12:15] Deciding to Level Up: Do You Really Want It?

[00:12:15] Giselle Ugarte: Well, the first question is really asking yourself if you want to go to the next level, because.

As a CEO, you have ingrained in your brain of I’m the visionary. I’m the one who I’m supposed to keep things going onto the next thing. You have that overachiever mentality of what’s next? What’s next? What’s next? 

[00:12:32] Charles Eide: For sure. And 

[00:12:33] Giselle Ugarte: honestly, sometimes with my clients, I have to really ask, well, do you, do you really wanna go to the next level?

Have you had some time to even enjoy or celebrate what it is that you already have and is what you’re wanting to do next? Is it purely for validation or is there still something more? Hmm. Is there still untapped potential? Do you have more gas left in the tank? Because that’s personally my biggest fear is, is you know.

We don’t know when our last day is going to be, and have you activated your full potential or do you still have something left? And so honestly, sometimes the answer is, Hey, the next level for you might actually be taking a pause, might actually be focusing on your family, might actually be not traveling as much, or it might be, Hey, why don’t you finally spend all of that money that you’ve had in savings and take that dream vacation because what are you waiting for?

What? What is that? But if you’re going, Nope, there’s this. There’s this fire on my heart, there is this pull on my belly, like I’m supposed to do something else. Then the first thing we wanna do is get really clear on what that is. And that’s something that not just leaders, but all of us really struggle to get clear on, well, what do we, what do we want?

And then we end up having anxiety and depression because we know we want something more, but we don’t know what that something is. And so every single day we’re running on that hamster wheel where we’re constantly booking, we’re constantly busy, we’re constantly taking on more projects or more companies or more investments.

And even though we might be going further in terms of what our bank account looks like or how many employees we have, we haven’t actually moved the meter of life in terms of fulfillment. So that’s part of what I do as a coach and where we go a little deeper to figure out, well, what does next level.

Actually look like for you? Is it building a new business? Is it working on your personal brand? Are you wanting to share information with other other people? Are you wanting to make an impact? Um, getting really, really clear about what we want and how that actually fits into your life. Because one of the other things that we can struggle with as achieves, I know that I’ve been here, which is where I hit the target.

I get the job, I get the client, but at the expense of what. Because let’s be honest, especially if you started a business in your twenties, that’s gonna look really different from starting a business in your forties and fifties. Especially if you have kids now, you know, are the kids still in the house?

Have they left the nest? Is your partner on board? Do you still even have a partner? Or are you recognizing that, oh wow, I built this beautiful business. I couldn’t keep a marriage, and am I gonna repeat that pattern again? Hmm. And that’s just one of the ways that I look at things differently as a coach, where we really take a look at what is it that you want?

But I personally, when we look at confidence, I geek out about this word. Can we geek out for a second, Charles? Okay. So when we think about the word confidence, that prefix con, do you know what that prefix means, Charles? 

[00:15:25] Charles Eide: Negative? 

[00:15:26] Giselle Ugarte: No. 

[00:15:26] Charles Eide: No. 

[00:15:27] Understanding Confidence: With and Faith

[00:15:27] Giselle Ugarte: It means with or together. See, 

[00:15:28] Charles Eide: I think the list pros and cons, 

[00:15:30] Giselle Ugarte: right?

Yeah. Okay. 

[00:15:31] Charles Eide: When 

[00:15:32] Giselle Ugarte: it’s a pre 

[00:15:32] Charles Eide: con, like Spanish con, right? 

[00:15:34] Giselle Ugarte: Right. Or like con man, we think of something so con actually means with or together. And FID means faith. And when we’re thinking about confidence, when we think about the the with or together, the way that I think about it is, who is it that you need to get on board?

And so sometimes that is marrying, and we’re gonna get a little boo boo here for a second. So stick with me. CEOs like, just stick with me here. Your external self and your internal self, are they hand in hand or are they in resistance? Where there is that self-doubt that is keeping you back? Or for example, for some of you, the with or together it might be you.

And if you believe in a higher power, if you believe in God or something spiritual, God’s mission for you, God’s calling for you, God’s potential for you. The with or together might actually be you and your family, or you and your audience. But what I always wanna remind anyone of is that when it comes to confidence, the difference between confidence and arrogance is that with confidence, you’re not doing it alone.

You can’t do it alone. You have to have your own faith within yourself, within your God, within the people around you, the people who you wanna do it for. And that full on faith of whatever you’re doing. You have to go full force. And one of the best ways that you can build confidence is with our own self.

One of that, I’ll go back to that inner outer ’cause I might have lost you for a second. So the inner outer Charles, have you ever, um, had that friend or maybe you’ve been that friend. I know. I’ve been that friend who someone will say, Hey Giselle, do you wanna go out to dinner on Friday? And I’ll be like, yeah, absolutely.

And then Friday, 5:00 PM rolls around and I’m like, I’m so sorry. I have to, I have to work really late. I can’t make it. Okay. Um, how about next week? Yes, next week. Absolute rain check. Let’s do it Next week. Rolls around. It’s five o’clock. Oh my gosh. I’m so sorry. I totally forgot I had to go pick up my kid at school.

Okay. Uh, next time. Yeah, we’ll figure it out. Let’s just email back and forth. And the next thing you know, it, it’s weeks, months, you find out that your friend had a party, you weren’t even invited. 

[00:17:27] Charles Eide: Mm. 

[00:17:27] Giselle Ugarte: And he’s like, well dude, I keep trying to get together with you, but you always cancel at the last minute.

I’m not like, why would I invite you? It just seems like you don’t even wanna go anymore. That’s how I also view confidence. That’s the with or together that I’m talking about with your external self and your internal self. What do I mean by that? Your external self says, let’s film a video. Your external self says, let’s start a podcast.

Your external self says, let’s start a business. Your external self says, let’s post to LinkedIn. And your internal self is like, yeah, let’s do it. Like, I’m so excited. Let’s go, let’s go. When are we gonna do it? And you’re like, tomorrow. Tomorrow rolls around. Ugh. I had this meeting. I can’t, I can’t do that.

All right, well what about Thursday? Yeah, totally. Thursday. We’ll do it. Thursday rolls around. You don’t do it. Then you go weeks. For you, it might not be the LinkedIn post, maybe it’s going to the gym. Maybe it is a day. So setting 

[00:18:13] Charles Eide: an appointment with yourself is exactly the first and most important. 

[00:18:17] Giselle Ugarte: Yes. So setting an appointment with yourself 

[00:18:19] Charles Eide: and staying true to it.

[00:18:20] Giselle Ugarte: Staying true to it, and calling yourself. So how 

[00:18:22] Charles Eide: do I develop the discipline muscle to do that when I’m, my whole life I’ve been putting myself second or third, and I got the family, and you got the kids, and I got work and all this stuff, and I booked this thing to do the gym or self-reflection. How do I strengthen that muscle of, of, of being consistent with myself?

[00:18:42] Giselle Ugarte: Mm-hmm. So two pieces there. Number one, you have to define what consistency actually is. That’s another trap that we get into with confidence is we say, well, I wanna be consistent. Well, if you’re consistently flaking on yourself, you’re actually being consistent. You’re just consistently flaking. So a great way to do it is.

[00:19:00] Building Consistency Through Small Wins

[00:19:00] Giselle Ugarte: Finding a coach or finding a trainer, whatever it is for you, and maybe it has nothing to do with your activity. In fact, with a lot of my clients, I go, let’s start with the physical. Let’s start with your energy, because if you’re exhausted, that’s gonna show up in everything that you’re doing. If your calendar is chaos, that’s gonna show up and how you’re showing up to your appointment to set the video.

So let’s figure out where can we find a quick win. It might be sticking with the 6:00 AM workout. It might be waking up 30 minutes earlier. It might be making sure that you have your meditation in the morning. It might be making sure you have time with your kids in the morning or with your wife at night, and how are you making sure that you’re setting the appointment, you’re putting it on your calendar, making it sacred, and you’re sticking to it.

It could also be, for me personally, I believe it’s so important if you’re a leader to constantly be doing new things that make you uncomfortable. So when I moved to Texas, I did the most Texas thing I thought to do, which was I decided to start taking shooting classes. So I went to the gun range. I got a coach and it was, so, initially I was like, I’ll just do one.

We’ll see how it goes. But I so loved for me that this was something that I knew nothing about. I, I really had no experience at all, knew nothing about the sport that it is, and oh my gosh, how wonderful it was to have this appointment on my calendar to have somebody else telling me what to do. Because that’s also something that we run into as leaders.

We’re constantly calling the shots. We need somebody else to tell us what to do. So, and then to have this challenge, this full brain body challenge that had to rewire my brain to remember it’s okay to be new. It’s okay to start again. And how much fun and fulfillment do you get when you hit a milestone that has nothing to do with money, nothing to do with your job, nothing to do with anybody else but you and your own desires, and you hit the target for me, very much intended was the pun there.

But when you have something, that’s a quick win to go, I can do this. Now, how can I apply it to work? Or the way that I also challenge my clients, specifically when it comes to video, personal brand is, let’s put it on your LinkedIn. Let’s change your Instagram bio, which sounds so silly, but when I was 21 years old, coming outta college, I went to USC.

It was my dream to be an entertainment news host. Fast forwards, spoiler alert, I did end up doing that. I had a, a great career in tv, but coming outta college, I could not get a job for my life. Like it was all about going to the casting calls, having an agent. And so one of the things that I did, and I didn’t understand it at the time, but now the science and the research, I know why this worked.

I got on Instagram, I got on YouTube, and in my bio I wrote TV Host, did I ever have anybody pay me, hire me, cast me to be on tv. No. However, I had a camera that I got on Craigslist and I was uploading videos on this tiny little platform called YouTube because at the time it was tiny. I had to tell people how to pronounce the word BLOG, which is blog by the way.

And so I was hosting on a, on a camera I, I was a TV host. Look, I’m a TV host. I’m a TV host. But when I wrote it down, you’re manifesting it exactly. I wrote it down, I put it out publicly, and I began to step into it. My brain began to rewire itself as if I declared it for myself, as if I affirmed it for myself, as if I manifested it for myself.

And I began to carry myself differently because I was putting myself out there in that way. So what would that look like for you as the CEO? Oftentimes with a lot of my clients, it could be adding a title in your LinkedIn bio or in your LinkedIn headline that says, speaker. Or professional speaker.

You’ve spoken before, maybe no one’s paid you 10, 15, 20, $50,000 to do it. But I know as the leader of your company, you’ve spoken before and perhaps even on a, a small podcast or a big one or what, it doesn’t matter. Like you’ve probably spoken before or it could be podcast host for you. You don’t need to have a number one podcast.

You’re doing the thing like you don’t even have to have a set, Charles, like we could have been in, in the green room, you know? Oh, trust me. 

[00:22:51] Charles Eide: We tried that. I’m sure you did. I tried that, did. I was like, no, we need a set. We need to studio here. This is not working. You 

[00:22:58] Giselle Ugarte: know, but it’s still the, you have a podcast, you’re doing it.

[00:23:01] Charles Eide: Yeah. 

[00:23:01] Giselle Ugarte: Or it could be sharing with your community, whether your community is your internal team or externally on LinkedIn or on Instagram saying, Hey, show me the progress. So by that I mean, hey, I’m, I’ve decided I’m writing a book. Hey, I’ve decided that I’m gonna spend one day a week starting whatever that new project is.

And one of the mistakes that a lot of us who are old fashioned have made is we think that we’re not supposed to talk about the book until it’s done. No share. Share the progress. Show me what it’s like to build, show me the ups and the downs. Just like your favorite TV series, how you’re so committed to your favorite, your favorite character.

You, you, you want them to win, especially when they keep getting knocked down. Like, why do we think Rocky was a success? Everybody wants to, wants to cheer for the underdog and also for, for you as a leader. No one sees you sweat. You know no one. No one. Very, very rarely does anybody in your company see you sweat anymore.

And chances are, if you’re established, the people who are getting hired now, they have no idea what it was like when you were at the bottom. And it’s so healthy for your team to see you sweat. You think that it is something that is gonna make you look, look incapable or weak. But if, for example, let’s say personal brand is what you’re wanting to build and you’re thinking, oh my gosh, I have so many eyes on me now.

Well, hold on a second. How are you gonna tell your salespeople or your 

[00:24:28] Inner-Outer Self Alignment and Keeping Promises

[00:24:28] Giselle Ugarte: marketing people that they need to have personal brands yet you refuse for you to be the example. You’re gonna have so much more respect for those who are doing what it is that you want to do, or you’ll be able to hold each other accountable or you’ll be able to, to basically do the reps together.

And that can be some of the, the healthiest. Elements of progress and again, ways that you can create quick wins because for you to change your bio takes two seconds, takes $0. Chances are as long as you have your LinkedIn login information, you can go and do that yourself. But those are the tiny little wins that stack up that help for you to, again, going back to the width and the trust in the confidence piece and the, and with, and faith in the confidence piece.

It’s you learning how to trust yourself again and to remind you of what you were made of 10, 20 years ago when you had that grit, when you were so hungry, when you were so curious, when you loved learning, when you looked forward to falling on your face because it meant that you would never make that mistake again.

You would learn how to do it and better and, and you would be able to set yourself apart from anybody else, any of the other competition because you knew how to handle the problem before it was even a problem. 

[00:25:37] Charles Eide: Okay, so that makes me. Think about this idea of comparison and getting started. Yeah. You know, and those are kind of related.

Yeah. Because I, I remember not so long ago looking at starting a podcast and going, I’m such a fan of Joe Rogan and Steven Bartlett and all these brilliant people who’ve done a great job in that medium. And I think to myself, is it, is it too late for me to start, like, not just in the, in the, uh, ecosystem, but in my own life, you know, so how, how do I get over the like, oh, I, you know, I’m too old.

I’m in my fifties or sixties or seventies and deep down, I really do wanna do this, but maybe I’m just. Maybe it’s too late. 

[00:26:22] Giselle Ugarte: Well, how did you get over it? You, you found your way here? 

[00:26:25] Charles Eide: Well, I don’t think it’s too late go, but there’s a lot of people who are, are of the mindset, like, it’s too late for me to get going on that.

Right, right. But it’s not like you’re playing basketball for the NBA. 

[00:26:37] Giselle Ugarte: Yeah. 

[00:26:37] Charles Eide: Right. Like, I think you could be any age and do this. Of 

[00:26:40] Giselle Ugarte: course, of course. Well, and really that was my friend invitation to you to go, Charles, like even as an example of what we’re talking about right here. Talk to me about that moment.

Like, I wanna hear about that moment of how did you talk yourself out of it, or who did talk yourself out of it, or how did you go where, where was that glimmer where you said, it’s not too late. Let’s do it. 

[00:27:01] Charles Eide: Every marketing effort that we have done. So we’ve, we built a tremendous company, but every marketing effort that I have done has been a massive failure except for building a great sales team.

Our, that has been our marketing for 20 years. And every marketing thing that I’ve tried has been like, it’s never been like all in, it’s always been like, well, we’ll just try that PR firm and see if we can get in the news and we’ll try making a new anthem reel or video for the company. But I’ve never just like jumped all the way in and been like, like in the very beginning of my company when I had that, like, I got nothing to lose.

Let’s just go all in on this. And so there came this point, I don’t remember when it was recent, maybe three months ago, four months ago, where I had this epiphany that I go all in on everything except this one little corner called marketing that I’m scared to death of. And I finally was like once in a fraud.

I’ve had it like. That’s it. We’re going all in. We’re building a YouTube channel that’s not this, we’re building a podcast that you sit with me here today and I have huge vision for it now. But it was, it was very scary and it took a lot of convincing of, of other people in my company, my, especially my leadership team who’s like, well, we’ve seen the other marketing efforts you’ve done so are you sure Charles?

And I’m like, no, I really am serious. Like, I know I can do this. So here we sit. 

Mm-hmm. 

You know, a while later, but I was scared to death. Mm-hmm. And I was insecure. I still, right now, I’m insecure about this. ’cause I think to myself, okay, so once I burn through my personal network of brilliant people like you and Renee, like now you’re out in the ocean.

You gotta find people who don’t know who you are. And they’re like, who the hell is Charles? And why should I come on your podcast? They give you a minute of my time. You know? Well, 

[00:29:13] Giselle Ugarte: and who said you? It’s scary. Have to, you can do your podcast however you want. 

[00:29:17] Charles Eide: No, I want Michael Jordan. I want Matthew McConaughey.

Like, no, I want all the big ones. Right. Like those, those people have so many amazing stories. So I’ve got huge ambitions for it, but it scares the crap, like you were saying earlier. And it really, it, it made me feel better when you started out by saying everybody has those insecurities. Mm-hmm. Because deep down like this scares the crap out of me.

Yeah. 

Like it, it actually is like scares crap. I mean, I got all these great people here in the studio supporting me and backing me up, but it’s still scary. 

[00:29:50] Giselle Ugarte: Yeah. And it’s not even a but and yeah, it’s still scary. It’s very 

[00:29:53] Charles Eide: scary. 

[00:29:54] Giselle Ugarte: Both coexist at the same time. Yeah. 

[00:29:55] Charles Eide: And 

[00:29:56] Giselle Ugarte: now, do you feel better? 

[00:29:58] Charles Eide: Well, I feel like I’m, I have a new, I have a renewed sense of excitement for the business, right?

Like, I’m like, well, what if our podcast goes big? And CEOs that have huge events are like, why aren’t we working with Charles and his team? You know, it’s like, I see the possibility and it’s exciting, but at the same time, it’s, it’s so much work. I had no idea how much work this was gonna be. This is multiple full-time jobs on a team of people.

So it, it scares the crap out of me. Mm-hmm. But I’m extremely optimistic and it’s given me a renewed sense of excitement. Like, it gives me those butterflies from the early days when you’re first starting out and you’re like, I don’t, I don’t know what exactly we’re gonna do, but I know where we want to go.

Mm-hmm. You know, so it, it is, but I think about, like, I found myself getting into this comfort. Like I had built, I have built a very successful company. With incredible people. I have worked myself out of a job, many jobs, many, and I’m like, how do I create a new job for myself? Like what am I gonna sit around and twiddle my thumbs?

Like walk around the office? I drive people nuts. ’cause I just walk around the office like, what are you doing? Oh, that’s cool. They’re like, oh, you were just here 20 minutes ago. I’m doing the same thing. You know, like you’re doing. Yeah. Like, come on, I’m doing my work. You’re paying me to do this. So I have worked myself on lots of jobs, so I’ve created a new job.

Mm-hmm. Which in doing that, has created all these other jobs to join me and it’s, it’s exciting. It feels entrepreneurial again. It’s like it’s a new thing. 

Mm-hmm. 

[00:31:32] Overcoming Marketing Fears and Going All In

[00:31:32] Charles Eide: What would you tell somebody that’s in my seat who thinks that they don’t have what it takes to do it? What would you tell them? 

[00:31:44] Giselle Ugarte: Well, if that’s your thinking, you’re probably gonna be right.

1. How do I get over that? And so what we, what we go through there and there, you mentioned the comparison game, so let’s talk about that first, I wanna go back to that and even before that, I wanna honor you for opening up in that kind of a way because I promise you there were people who were in this room who their respect levels for you went up.

And also just your appreciation for their work that that’s something that we can all appreciate. And also there are probably people listening to this who are thinking, man, I didn’t think Charles was scared of anything. He walks in with these suits and like, it just always looks like he has everything put together.

His family looks so happy, he’s living the farm life. He’s got, he’s got it all. And to then be able to hear like, oh, whoa, that’s, that’s pretty crazy. And, and I can think about like, let’s talk about that, that place of comparison, which we all fall into, but oftentimes we hear this phrase, comparison is the thief of joy.

I completely disagree. Comparison, if we look at the definition again, I geek out about communication and words and language. Can you tell comparison by definition? It’s not a superiority complex. It’s not a hierarchy system. It’s not a ranking system. It is, quite frankly, taking two different objects or two different people and seeing how similar or dissimilar they are.

Now, let’s think about what else that is. Well, when you feel a connection to someone, it’s chances are it’s because you feel like you have something in common with them. So when it comes to comparison, there’s a very fine line because between what can turn into inferiority and what can turn into inspiration, and what it comes down to is you recognizing what you bring to the table.

If you come to it with a place of lack, yes, it’s gonna be a thief of joy because you’re gonna go, oh, Charles has this. I could never, oh, Steve Bartlett has that. I could never, oh, Matthew McConaughey lives in that kind of a house. I could never. If you keep telling yourself that out loud and in your head, that’s gonna rewire a neuro pathway in your brain that doesn’t even allow for you to identify opportunities versus if you come at it going, I have something.

I don’t know what, even if it’s just my curiosity and my hunger for learning, or this calling on my heart, this, this burning, um, where I feel like there’s something here and I might see you and go, well, Charles has it. Maybe because he has it, I can too. Maybe if I see that Sarah has it, well, I could see this as a competition.

I could see this as us being so far apart. Or maybe she could be my friend. I think about, um, one of the ways that we connected was when I moved to Minneapolis. I was on a morning radio show. And I didn’t realize until that moment how rare it is for a female to headline a morning show, and also how few females there are in radio.

It’s a lot of guys like, it just, it just is. And uh, there were so many people who wanted to pit me. And there’s another female co-host, she’s not in the morning anymore, but she used to be Fallon. Yeah. She was on Dave Ryan show for years and years and years. And naturally, because you don’t have a lot of women in this space, they pitted us against each other.

Or they would say things like, I like you so much better than Fallon. I mean, you can like me and you can like Fallon. It’s not about who you like better, better than. And so what ended up happening was I at times felt like, well, I, I can’t be friends with her or I’m not supposed to like her, or she’s, she’s my competition.

Mm. Again, this is also where comparison goes. We see everybody as competition, and especially if you’re a, a competitor or an overachiever, you see that. The reality is, is that the, the root of the word competition, I think it’s Greek, is actually, it’s not, again, superiority ranking. It’s inspiration. So when we’re competing, it’s actually meant to inspire in the same way that you see someone faster and you’re thinking, well wait.

They’re more overweight than I am. I can, if, if they ran a marathon, I, I should be able to run a marathon. And so what I realized though, after hitting this place with Fallon was, hold on a second. There’s maybe one other girl in this whole city who understands what it’s like to wake up at three, four o’clock in the morning and have to put your whole life on display.

I can keep being by myself in this, or maybe I can reach out to her. And, and maybe she can be my friend. And that too, Charles is a practice. I have to rewire so many of my clients’ brains to be social. It sounds so silly, but when you reach a certain stature, you’re used to people coming to you. You’re used to people being introduced to you.

Hey Charles, can you do me a favor? Hey Charles, can I get this from you? Can I get this from you? 

[00:36:19] Charles Eide: Can you come to my event? Can you come to 

[00:36:20] Giselle Ugarte: my event? Can you donate this? Can you invest in this? You’re used to people asking you for things. So it sounds so silly, but confidence, I also believe is a muscle. It’s not a skill.

And if, for example, it’s been a really long time since you’ve given someone a compliment or since you’ve asked someone if they wanna play with you, like we have to go, we have to go to Playground 1 0 1, Charles. Where it is. Hold on. Do we remember how to build organic, authentic relationships in person?

The pandemic did not help too. Yeah. Where we’ve had a lot of people who socially stupid, and it’s hard 

[00:36:52] Charles Eide: to do that. It is really hard to make new friends, especially when you lead a company. I mean, I’ve had many times where Jessica’s, she makes friends with somebody at the gym, some you know, girlfriend, and she’s like, we should do a double date.

And I’m like, okay, well I need to know who, who’s the husband. Mm-hmm. And you know, and 90% of the time I’m like, this isn’t somebody that I would relate with. I would not be a good dinner. Right. You know, that would not be interesting or fun. And it is hard to find those people, but then it’s also hard to figure out how to connect with them.

Absolutely. I selfishly, I joined a peer group called Soar, and I have other CEOs in my round table. There’s like 12 of us, and those have become my closest friends. 

Mm-hmm. 

They are people that get it. Yeah. They’re people that know where I’m at. They’ve helped me solve issues. Yeah. Like I could hang with them, you know, all day.

[00:37:47] Giselle Ugarte: Totally. 

[00:37:48] Charles Eide: But it is hard to, to do that, to ask other people to connect with you. 

[00:37:53] Giselle Ugarte: Well, and even thinking about that situation where maybe you are in a peer group or mastermind, but again, your friends are being assigned to you. 

[00:38:00] Charles Eide: Yeah. 

[00:38:01] Giselle Ugarte: They’re in that space. They’re already being vetted 

[00:38:03] Charles Eide: for you. Yeah. Somebody did the work.

[00:38:04] Giselle Ugarte: Yeah. Someone else already did the work and so you haven’t flexed that muscle. Like Yes. It still takes a minute and, and by the way, I hope this makes someone else feel less alone. Social anxiety, especially when it comes to events and conferences. Very common amongst a lot of my clients, even the ones who they’re speaking on stages regularly.

I’ve experienced this myself too. When I’m on a stage, it’s me by myself. I’m far away from the audience. But when I’m actually in the audience, even if I’m the speaker, or especially when I’m not, that’s a whole different level of confidence that I have to flex and being able to, to reach out to people, introduce myself to people.

So something that you can do today, and right now, if there are five people who are doing what you want to do, whatever that is, reach out to them. And we’re not looking for anything here. This is truly a practice. That sounds so silly, but I want you to trust me. I want you to reach out to them, whether it’s phone, text, email, whatever source you have, and simply say, Hey, I wanna let you know that I really, really admire your work.

I know what you do is not easy. It’s something that I’ve always had on my heart to do, and I. Want you to know that there is someone who is watching you and, and is feeling so inspired. Ultimately, what you’re doing is practicing gratitude, but it’s not just in a, Hey, you’re awesome. Thanks. I want you to truly practice it like with your whole body in your words of appreciation to somebody else, and you’re not expecting anything in return.

If anything, especially if you’re a CEO, say, is there anything I can do to bring value to your life? Is there anyone who I can connect you to Start with value so that perhaps you can create a friendship or a relationship. But if nothing else, if we’re thinking that you’re really lonely in your space, okay, are you actually lonely or do you not want to make friends?

Because so many of us, when we rise up the ranks, we end up forgetting how to flex that friendship muscle. 

[00:39:54] Charles Eide: It’s true. 

[00:39:54] Giselle Ugarte: And how to ask for help, how to ask for friendship. How to have, you know, especially with a lot of my male clients, how to have a, a dinner or a workout or something where you’re not talking about deals, you’re not talking about business, you’re asking how the other is doing.

Or perhaps you’re talking about your family or your faith or your feelings. God forbid you have feelings, Charles, 

[00:40:15] Charles Eide: me, you’re fierce. I don’t have feelings. I dunno what you’re talking about. And it 

[00:40:19] Video as Personal Development and Accountability

[00:40:19] Giselle Ugarte: sounds so silly, but it’s a practice and it’s something that we have to think about regularly where it’s not just about taking the big massive action.

Yes. That’s there. And I know that you talked to a lot of doers on this too, and so that’s why I also wanted to take this as an opportunity of like, let’s focus on what’s happening up here. Let’s focus on some of those. Those in-between moments that if you’re feeling a, a disconnect or a pull or a refusal, or can I really do it?

Yes, you can. And it starts with making tiny, meaningful changes, letting people in so that, for example, even this, you’re not doing this all by yourself on a day when you’re not feeling that great. You have somebody else who is saying like, okay, Charles, let’s do it. Let’s get it. We got a new camera, we got a new guest, we got a new this.

Yeah. And it’s keeping, it’s keeping the wheels going and, and it’s creating for you, accountability. In a different way. 

[00:41:04] Charles Eide: Well, it reminds me of, so for the longest time I had trouble making a, a, like a workout routine. You know, like you were saying earlier, there’s always something to get in the way. There’s, you know, all it’s easy to skip an hour long workout.

Yeah. Right. And finally I got to this point where I was like, what would it take to consistently do this? What would I need? And I came up with the idea that I needed somebody to hold me accountable and be there. So I hired a trainer. Mm-hmm. And plenty of the people I know are like, why do you hire a trainer?

Don’t you know how to count to 12 Charles? 

[00:41:39] Giselle Ugarte: No, I don’t. You 

[00:41:39] Charles Eide: know, and it, it’s like, it’s like, it’s actually not that. It’s the fact that there’s an appointment with somebody who’s I know is going to be there waiting for me to show up on time mm-hmm. To get it done. And that accountability piece was like, the biggest hack for me was like, it doesn’t make me weak, it’s just filling in the gap.

To to, to make sure that I get it done and have somebody there to make sure that I do it. 

[00:42:05] Giselle Ugarte: And the trainer’s also gonna go, okay, you did 12, but you could do four more. 

[00:42:09] Charles Eide: I hate when she does that right. 

[00:42:11] Giselle Ugarte: Or, okay, now gimme the pushups, or hold on. Your form isn’t exactly as as it should be. Right? And when I talk about confidence being a muscle, that means that you have to push yourself to a point to where you break into that next level, whatever that looks like for you.

And I love that you brought up the personal training because someone might say, oh, well I tried videos, it didn’t work for me. What like, well, hold on, if you went to McDonald’s and got a salad, or are you gonna be in the best shape of your life if you went to the gym once? Are you gonna have like the most awesome glutes you’ve ever had in your life?

No. Even if you went for 30 days, you still probably wouldn’t be in the best shape in your life. You’d be in better shape. You’d probably learn some new exercises, you’d learn some new things about yourself, but you probably wouldn’t even have that as a habit yet. It would still take you a moment. You’re still probably feeling really sore the next day.

And that’s the thing too, where we think everything’s gonna be easy, because again, we get into that place of the CEO mentality of everything’s supposed to be easy. Like ev I’m supposed to be delegating everything. If I’m not in my genius zone, then, then I’m holding myself back. If I’m, if I’m not in my, my groove, if I’m not in that, that flow state, then I’m doing something wrong.

Mm-hmm. No, because if we think about working out, when you’re, when you’re lifting those weights, like it’s not fun. It’s very uncomfortable. You’re sweating, you’re grunting. Like again, you’re, you’re feeling it for a day or two, maybe three, and then you come back. And we need to think about our brain in the same way too, of how we’re pushing ourselves, how we’re getting uncomfortable and leaning into flipping it.

So for example, if you’re in that place of, I don’t think I can do it. What’s the reverse? I can do it. I can do it and be awesome at it. I, I love doing it those things, saying them out loud. I go back to an example too, Charles, where I lived in LA for, for 10 years. I was in LA for 10 years where it’s 72 and sunny all year long.

And then I moved to Minneapolis. It’s not 72 and sunny all year long. And I, I kid you not, and I’m so embarrassed to tell you that when fall came, I cried every single day. Like the seasonal depressive disorder, whatever they call it. The sad thing, like it hit me, I cried every single day and I was on morning radio at the time.

So I was waking up at three, four o’clock in the morning in the dark, and then I would stay at the office because I was trying to get a leadership position and I’d go home in the dark. So it was dark all the time. And I was nursing a breakup. Like it was just, it was just awful. I was crying every day. So the following year I said, you know what?

If I’m really gonna stay here and try to live near my family, I need to figure out if I could really make this work for me. Let’s see if I can mind over my mind, over matter, my way out of winter, the same way that I do out of doing an extra squat or doing an extra set, or whatever it is. And so I decided every single day I would wake up and anytime I was tempted to complain, even in my own mind, I would say, and out loud, the total opposite.

So if I was thinking, I hate the cold, I love the cold. If I was thinking, I hate these stupid boots, I love winter boots. I love scraping the ice off of my windshield. I love seeing my breath and coughing on it. When I step outside, I am so happy in the dark. And about 40 days after that, Charles, I will never forget the actual moment when I woke up.

I left my house, I opened the door, the cold slapped me in the face, and it felt good. I felt alive. So you rewired your brain. I rewired my brain to falling in love with the cold and becoming the girl who goes for walks in the cold, who does the cold plunges, who does the cold showers. And it sounds so silly, but if you’re telling yourself, I can’t do it, there’s always gonna be a part of you that believes that you can’t.

That’s also why we sometimes hit plateaus in business, where if you keep hitting the, the same, uh, money marker, or if you keep on struggling with the department, if there’s still something inside of you that believes that you can’t do it. And so we have to rewire it, otherwise it shows up. Even if, for example, if we say, and notice when I said I can’t do it, my whole body changes.

Even when we’re filming. If my client messes up on a word and maybe she says something like, oh, I’m so sorry. Did you see how my body just went? 

[00:46:21] Charles Eide: You slumped, 

[00:46:21] Giselle Ugarte: I slumped. Well, that’s us telling ourselves that we did something wrong or that we are wrong. Versus when we shift Any of that? All right. Next time, another one.

Next Cut. Next cut. Keep the energy up. Keep the energy alive. If there’s any part of us that’s holding us back, it starts in here and it pulls everything down and we can feel that on the phone. We can see it on video. It shows up in every other area, which is also why I say when we work on those things, the confidence, the communication, the visibility, it also starts to show up in every other area of communication in your life.

[00:46:53] Charles Eide: Okay. You brought something up that was really good there that I want to hit on talking about using video to get better. Mm-hmm. Right. You just talked about a client, you using video, uh, as a leader. Sometimes, luckily I don’t have this issue, but so many leaders do where they’re like, I don’t like the camera.

I don’t want to be on camera. Just leave me alone. But you were talking about it in the DR in the green room around using it as a tool to build. Confidence and to learn about yourself. 

[00:47:25] Giselle Ugarte: Mm-hmm. 

[00:47:25] Charles Eide: Tell me more about that. 

[00:47:26] Giselle Ugarte: Mm-hmm. 

[00:47:27] The Great Accountability Mirror: Video and Self-Discovery

[00:47:27] Giselle Ugarte: It is the great accountability mirror. So probably around the time that we met, I was battling an autoimmune condition where I had hives all over my body for months.

Chronic hives. We’re talking hives, that’s horrible. The top of my head to the bottom of my feet, every single crevice, rease of my body. And I went to the ER multiple times. I went to the allergist, I went to the dermatologist. I went to so many different doctors, and no one could give me an explanation other than a fancy word, used to describe, quite frankly, chronic hives.

And they said, well, you’re just gonna have to wait it out. And I’m thinking, wait it out for how long? What? What do you, what do you a weekend, a week, a month? They’re like, we, we don’t know. And so a week went by, a month went by, and at the time I was very active on social media. So my remedy was, well, let me just put some filters on and let me just face tune and, and, and make my waist a little bit smaller.

No one will be able to know, supposedly, this is gonna go away soon. And, and then everything will be better. But then one day I had a friend who took a picture of me and I looked at the picture and I was like, who is that? Who is that? Because what I did not realize was how much self-soothing and numbing I was doing.

I was eating, I was drinking. I, I would take Benadryl to go to sleep and then something else in the morning just to get me through the day. I couldn’t even hug someone, Charles without it triggering hives like it was as though I was allergic to touch. And, you know, I’m a hugger. So this was torture for me.

Like I had never felt more alone. But what I saw when I saw that picture and then the video that was attached was, oh my gosh, Giselle, you’re really sick. You’re, you’re really, really sick. I had gained about 40 pounds in about three months. 

[00:49:09] Charles Eide: Oh, my. 

[00:49:09] Giselle Ugarte: I couldn’t even recognize myself when I looked in the mirror, but I would hide behind these filters, or I would hide out of photos and videos entirely thinking that something was gonna change.

And that for me was a moment where I went, oh my gosh, I, I, something, I, I need to do something, anything. But it also made me realize how sick I was mentally, where I really thought that filters could somehow can, it would somehow, like make me lose the weight. Because that’s the thing. Like we, we don’t think that that filters are that deep.

And I know that you have a lot of men who are listening, but I totally believe that this relates to them too. And, and the women, because typically when we hear filters, we think about a lot of women. But even if you’re not using the camera filters, think about what filters are you using in your life to hide.

Some of you are hiding behind your brand. Some of you are hiding behind your wardrobe. Some of you are hiding by not getting on camera where you’re saying, I don’t like the video. Well, let’s be honest. Chances are there’s something about yourself that you don’t like either. And if you wanna keep living that way, you totally can’t.

Like I always say, you don’t have to do anything you don’t wanna do. Like, why do I have to build a personal brand? You don’t. Honestly, you, you don’t. You don’t have to do anything that you don’t actually want to do. However, if you’re someone who you are dedicated to being and doing better, you wanna inspire other people, you believe that you have value to share and you maybe don’t want people to make the same mistakes that you’ve made in the past, or you want someone to learn from what you’ve been willing to do, then this could be something that for you, really helps you to take a look at the mirror of your insecurities and what I learned in that particular season of my life.

Charles, a few things. Number one, it turns out confidence is not about the absence of insecurity. It’s the embracement of them. When you can own your insecurities. For me, at the time, it was my weight. It was also my skin and the texture at the time amongst so many other things, my lack of experience. But when you can learn to own your insecurities, it’s a lot harder for anybody else to use them against you, especially those voices in your head telling you that you can’t.

I also, in that season, that’s when I had this spark of, I think I wanna be a professional speaker. I think I have a story to share. I think there’s something more here and I don’t know what it is. And prior to that, I had just opened up for Gary V. That was my first paid speaking gig. And so I thought I could be on fire.

And at that point in time, I was in the best shape of my life. I had a, a really great job. And all of a sudden I thought that because I had gained the weight or because I looked how I did that I wasn’t qualified to be able to pursue what I was doing. I also didn’t have a ton of energy. Well, then I realized like, I don’t even know what this condition is.

I don’t know if it’s, and, and that the pandemic happened. I don’t know if we’re gonna die tomorrow. So I can wait until I lose the weight, or why don’t I start pursuing this now? And when people see me on stage, now they think, oh, this is you because you lost the weight. Or this is you because you are in shape.

Or this is you because you’re young. No, this is me. Because I learned how to show up on the darkest, hardest, unfit, unhealthiest days of my life and what I learned about myself in the process. When I’m going to the gym. I’m not trying to be skinny anymore. What I was thinking about in that moment was one of these days, I wanna have the endurance and the stamina to be able to lead multi-day conferences and have the energy to move people for days.

Like that’s what I was thinking of and I still do when I’m running on the treadmill at Berry’s. I don’t, I have no desire to run a marathon. Like I could not care less. I’m thinking about, I don’t wanna stop because I wanna be thinking about if I’m hopping through the crowd and I’m dancing through the crowd, I don’t wanna be the one huffing and puffing.

I wanna be the one who people are going like, how does she have so much energy? And I’m like, I don’t even have caffeine this morning. This is just me. And so. All of that to say for you, if you think that there’s something more in you, or perhaps you don’t even realize what’s holding you back. Video. And the camera has been one of the greatest blind spot amplifiers for my clients to recognize like, oh, actually it, it turns out that evenly.

You say that you don’t care what anybody thinks. Most of the time. Someone who says, I don’t care what anybody thinks. They’re the ones who care the most. 

[00:53:12] Charles Eide: Really. So, how do I use video and these tools? How do I get started? 

[00:53:20] Giselle Ugarte: Well, do you have, um. Do you have one of these anywhere? 

[00:53:24] Charles Eide: Yes, I do. I do You want me to grab my phones?

Get phone? You totally 

can. Okay. 

[00:53:31] Giselle Ugarte: Well, one of, one of the, the ways that my business began was at the time I was working for an advertising agency. You were my client. And as you know, the pandemic happened and all of a sudden we had so many budgets that were cut or became non-existent. And also our production team became unavailable.

We couldn’t, we couldn’t really help you. And I had stumbled across this little platform called TikTok and recognized, wait a minute, this is totally what YouTube was 10 years ago. I’m not gonna miss my opportunity this time. Time. You’re 

[00:53:59] Charles Eide: like, this is the start. This is it. Okay. This 

[00:54:01] Giselle Ugarte: is it. I could, I, I, the pandemic happened and I got so calm, like I just felt like.

I know what we can do. I totally know what we can do. And I went to so many of, of our clients and, and even began making content of, Hey, listen, this is how you connect with your customers. This is how you can connect with your team. All you have to do is, is get on video. And I had so much pushback of like, I’ll do anything but that.

Like, no, absolutely not. Why? Well, because some people fear public speaking more than death because, because of all the things that we talked about where, where you’re not used to trying anything new, where now the pressure seems so much higher because all eyes are on you. Or some people don’t like what they look like or what they sound like.

So the first thing that you can do is make friends with the person who’s on the other side of that camera. We’ve had, if you’ve done any form of personal development, you perhaps have heard what it’s like to talk to yourself in the mirror, and chances are it’s been a while since you’ve checked in with yourself.

So what I will do, go ahead and open up your camera, 

[00:54:59] Charles Eide: okay. 

[00:55:00] Giselle Ugarte: Now it’s gonna be a little different with you, Charles, because. You have a whole production team. You, you make videos on your phone and all of the time. So if anything, this is gonna be, you’re gonna be my, my handy dandy assistant administrator, my example.

Yeah. And I’m hoping that anyone who is listening to this or watching to this, you can play along. Okay. So open, open up your phone. 

[00:55:21] Charles Eide: Okay. 

[00:55:21] Giselle Ugarte: Open up your camera. If you’re 

[00:55:22] Charles Eide: driving, pull over. If you’re 

[00:55:23] Giselle Ugarte: driving, pull over, pause and 

[00:55:25] Charles Eide: come back. 

[00:55:25] Giselle Ugarte: Yeah. Um, put some clothes on, put it in selfie mode. 

[00:55:30] Charles Eide: Okay. On video. On video.

Okay. So 

[00:55:32] Giselle Ugarte: I wanna see, I wanna see you. I wanna see your cute little face. 

[00:55:36] Charles Eide: Okay. 

[00:55:36] Giselle Ugarte: Usually the response is like, oh my gosh, it’s what I look like. Yes. Yeah. It totally is. It is. That is exactly what you look like. 

[00:55:44] Charles Eide: Sometimes I look at it and I’m like, oh, we’re gonna do this later. Yeah. 

[00:55:48] Giselle Ugarte: But if you had a client, if you had a client or a team member say, Hey man, I have an a hundred million dollars deal for you.

Can you meet me at Starbucks in like 30 minutes? You would do whatever it took to walk, swim, fly. I put on, you’d put, you would do whatever it took. However, uh, there are so many of you who, when it comes to video, you’re like, I don’t wanna do that. Mm-hmm. Absolutely not. I feel fat today. My hair looks weird.

I don’t like the lighting. I don’t know what I’m saying. Well, imagine that there was a hundred million dollar client on the other side of that, that phone. Mm-hmm. You would figure it out. 

[00:56:19] Charles Eide: Yeah, you would. 

[00:56:20] Giselle Ugarte: And so let’s create that urgency. So first things first, go ahead and hit the record button. 

[00:56:24] Charles Eide: Okay. 

[00:56:26] Giselle Ugarte: Take a look at yourself.

Look at yourself in the eye. 

[00:56:28] Charles Eide: Okay. 

[00:56:28] The Self-Love Video Exercise

[00:56:28] Giselle Ugarte: And repeat after me. 

[00:56:29] Charles Eide: Okay. 

[00:56:30] Giselle Ugarte: This is what you look like. 

[00:56:31] Charles Eide: This is what you look like. 

[00:56:33] Giselle Ugarte: This is what you sound like. 

[00:56:34] Charles Eide: This is what you sound like. 

[00:56:35] Giselle Ugarte: And thank goodness for that. 

[00:56:36] Charles Eide: And thank goodness for that 

[00:56:38] Giselle Ugarte: because nobody looks like you. 

[00:56:39] Charles Eide: Because nobody looks like you. 

[00:56:41] Giselle Ugarte: Nobody sounds like you.

[00:56:42] Charles Eide: Nobody sounds like you. 

[00:56:43] Giselle Ugarte: And nobody takes care of your people. 

[00:56:45] Charles Eide: And nobody takes care of your people 

[00:56:46] Giselle Ugarte: like you do. 

[00:56:47] Charles Eide: Like you do. 

[00:56:48] Giselle Ugarte: This is your day one. 

[00:56:49] Charles Eide: This is your day one. 

[00:56:50] Giselle Ugarte: This is your accountability. 

[00:56:51] Charles Eide: This is your accountability. 

[00:56:53] Giselle Ugarte: You know what you need to do. 

[00:56:54] Charles Eide: You know what you need to do, 

[00:56:55] Giselle Ugarte: and this is your sign to do it.

[00:56:57] Charles Eide: And this is your sign to do it. 

[00:56:59] Giselle Ugarte: I can’t wait to look back on this moment. 

[00:57:01] Charles Eide: I can’t wait to look back on this moment 

[00:57:03] Giselle Ugarte: and see how far you’ve come 

[00:57:04] Charles Eide: and see how far you’ve come. 

[00:57:05] Giselle Ugarte: But first, 

[00:57:06] Charles Eide: but first, 

[00:57:07] Giselle Ugarte: I’m so thankful for you. 

[00:57:09] Charles Eide: I’m so thankful for you. 

[00:57:10] Giselle Ugarte: I’m so proud of you. 

[00:57:12] Charles Eide: I’m so proud of you. 

[00:57:14] Giselle Ugarte: No, really I’m, I’m so proud of 

[00:57:16] Charles Eide: you.

No, I’m serious. Okay. I’m proud of you. 

[00:57:19] Giselle Ugarte: Never ever forget that. 

[00:57:21] Charles Eide: Never forget that. 

[00:57:21] Giselle Ugarte: I got you. 

[00:57:23] Charles Eide: I got you. 

[00:57:24] Giselle Ugarte: Go ahead and hit the record button. 

[00:57:25] Charles Eide: So I’m gonna stop recording. You’re 

[00:57:26] Giselle Ugarte: gonna stop recording. 

[00:57:27] Charles Eide: Okay. 

[00:57:28] Giselle Ugarte: How is that for you? Uh. 

[00:57:31] Charles Eide: It’s awesome. I actually have this dual capture feature. Look at that. 

[00:57:36] Giselle Ugarte: Oh my gosh. You got the fancy one.

Well, that’s 

[00:57:37] Charles Eide: on the new iPhone 17, so I can record both of us. There you go. At the same 

[00:57:43] Giselle Ugarte: time. 

[00:57:43] Charles Eide: I did, I did record that. I don’t know. I mean, it, that was cool. I mean, I, I think that, um, the, I, I, I think that those things we don’t say to ourselves enough. Mm-hmm. I actually think that we’re way too mean to ourselves.

We’re like really mean to ourselves. Mm-hmm. And those things feel weird actually, when you say nice things to yourself. It actually felt a little weird. Yeah. Like, like, like, ah, I don’t know. That’s not true. Is it? Like, I don’t know. I kind of felt like that. Yeah. Right. 

[00:58:14] Giselle Ugarte: And that again, is, is that great accountability mirror where it’s like, oh.

Whoa. Maybe I haven’t looked at myself in a really long time, or Yeah. Maybe I’ve never told myself how, how proud I am. Yeah. With a lot of my male clients. Something I hear often is, you know, I, I tell my kids every single day how much I love them, how grateful I am for them, how proud I am of them. Yeah.

I’ve never, I’ve never said that to myself before. 

[00:58:35] Charles Eide: Yeah. It’s like, you, you, do you want to be saying that to yourself? Yes. But does it feel weird? Yeah, it feels really out of place. Mm-hmm. Like, I don’t feel like I should be that nice to myself. Do you? You know what I mean? Yeah. 

[00:58:49] Giselle Ugarte: When you gotta be your biggest cheerleader, especially when you’re doing that thing that you’ve never done.

Has never been done. Yeah. Like, you need to be that number one. How do you get excited to do something that you don’t wanna do? You need to get, you need to excite yourself. So 

[00:59:01] Charles Eide: what do you tell somebody when they’re like, that’s a little narcissistic of you, isn’t it? To pat yourself on the back like that.

[00:59:08] Giselle Ugarte: It only is if you’re only caring about yourself. But if you’re listening to this, chances are you care about other people. You wanna leave a mark on the world, you wanna impact others, you wanna provide jobs for other people. Yeah. And so, no, it’s, it’s not about you. You, you, you, you, one of the things that you, uh, asked me about when we were in the green room was you asked me what influence is.

Yeah. To me. 

[00:59:29] Charles Eide: Yeah. 

[00:59:30] Giselle Ugarte: And I really believe that many people think that influence is about how many people know you. I actually believe that it has more to do with how many people believe that you know them. 

[00:59:43] Charles Eide: Okay. That’s interesting. 

[00:59:45] Giselle Ugarte: What do you mean? And, well, for example, you could have a whole ton of followers.

Doesn’t mean that you’re going to. Influence. You could also have, um, uh, a whole bunch of people who look up to you, but they don’t actually do anything. They don’t actually move. And I believe that, that where there’s a disconnect is it’s, it’s not just about how many billboards you’re on or how many followers you have, or how much money you have, it’s do the people who are following you genuinely believe that you understand them to some level?

Do you, when they watch your content, can they see themselves in you? Can they see someone who they love in you? Can they see someone who they aspire to be in you? Or are you someone who you’re just doing a service for them? And quite frankly, once you’re done giving them the knowledge or the dopamine, or if your account got hacked, or if you just threw it all away tomorrow, they’re not gonna miss you.

Versus the ones who they really felt like, wow, Charles spoke directly into my soul. I get a lot. I feel, I felt like you were reading my mind and, and it’s actually it. I, I joke about this, um, where I committed earlier this year to reading the Bible. I’d never done that in its entirety before. Cool. And I, I, I’ve been joking because I’m totally serious that it is one of the greatest marketing manuals of all time, because let’s be real, Jesus said 12 followers, one betrayed him.

He is the greatest selling marketer 

[01:01:10] Charles Eide: in the world. I mean, you’re talking billions, right? 

[01:01:13] Giselle Ugarte: Billions of 

[01:01:13] Charles Eide: customers. 

[01:01:14] Giselle Ugarte: Yes. And, and one of the things that he talks about in the Book of John, where I say, this is the greatest marketing lesson of all time. We talk about influence. When he talks about why the sheep follow him, it’s because.

They know I know them, therefore they follow me. And following isn’t just about followers, it’s about actually moving in the same direction. And that’s how you create community. That’s how you create traction. That’s how you create collective. So that’s why I believe when I’m talking about personal brand, when I’m talking about video, yes, I want you to be really authentic to yourself.

But when we’re talking about confidence and the difference between confidence and arrogance is that confidence you have something bigger than just you. You’re with or together with a mission, with a purpose, with your faith. And that’s what’s moving you into that direction so that you have people who genuinely believe that person cares about me.

Yeah. That person understands my struggle. That person knows what it is to go through what I’m going through. And because I see them going through that, I trust them all The more you talked about your own personal fears, doing this podcast earlier, that’s gonna be something that for someone to go, oh wow.

I thought Charles was this person who had it all together, but maybe he actually does understand what it’s like. Oh, 

[01:02:27] Charles Eide: I definitely don’t have it all together. Okay. I So you don’t, so when someone’s a, a leader, a CEO, a founder and they’re getting going with this stuff, I think the deepest question, and I still have this question right now, is how do I make this benefit my main business?

Hmm. 

Right? How does, and I’m not just talking the podcast or whatever, but how does doing the online thing help me make my business stronger, bigger, better, win more deals, make more relationships, whatever. 

[01:03:03] Giselle Ugarte: Mm-hmm. 

[01:03:04] Making Personal Brand Benefit Your Business

[01:03:04] Charles Eide: How do, how can I make it make sense? 

[01:03:06] Giselle Ugarte: Well, ultimately you’re getting in front of more people and we’re, when you’re getting in front of more people, that’s more people learning who you are, learning, who the business is.

But you already did one of the greatest things, which was. You got the rest of your team on board, one of the worst things that you can do is to take this project and go, well, I know it’s gonna work, so I’m gonna do it. So I’m gonna hire you, you, you, and you. You’re gonna do exactly what I’m gonna say. And then what ends up happening is you have a whole bunch of people going in different directions and they feel like you’re trying to actually sabotage the whole business.

It’s one of the curses of the visionary thinking that you need to do too many things at once and, and that can sabotage your business 

[01:03:41] Charles Eide: totally. 

[01:03:42] Giselle Ugarte: You need to make sure that you are on the same page with your team, and there might be people who need convincing. Totally makes sense, but if you go forward with it, it’s, it’s making sure that they know that you do have their best interest at hand.

And that’s where I also believe it’s important to make sure that in your content, you’re not just talking about you, you, you, you, you, you’re also talking about the team that you’ve built, the work that you do, the transformations that you’ve created, the people who you want to help, the impact that you wanna make, the charities that you partner with.

It’s showing a whole picture of a human and not just one. Unfortunately, what happens is that when we think about personal brand as like a totally different business, that’s when we run into people thinking, oh, well, should I have two different profiles? Should I have like an Icom Charles and then like a, a Charles Van Ed Overhear or something like, no.

It, it’s, it’s all, it’s all you. Mm. But what I, what I think about is if I’m typing into LinkedIn or I’m typing into Instagram and, and maybe I’m typing in id com, well, ID com’s probably gonna show up, but even better, if not only does Id com show up, but I have a whole bunch of people that are also recommended.

People are more likely to trust other people. And that’s where I like to describe the difference between a professional brand and a business brand. You know the difference, 

[01:04:57] Charles Eide: I would love to hear it. Okay. 

[01:04:58] Giselle Ugarte: So a business, I mean, I have my 

[01:04:59] Charles Eide: assumptions. Yeah. 

[01:05:01] Giselle Ugarte: Uh, so what’s the difference between a professional brand and a business brand?

What’s the difference between a personal brand and a business brand? A business is where you go to work. It is a place where you go to work. It’s something that you could scale. It’s something that you could sell. However, a personal brand or a professional brand, that’s the person who goes to work. A business brand cannot have trust unless you have people around it.

Even when we’re thinking about Target, alright, I might not know who the CEO of Target is, or he might not have a big personal brand. However, if we walk through the aisles of Target, what we constantly see are the brands of others. They’re constantly doing celebrity endorsements and celebrity brands who are building products to attract people into their stores.

Or they even have the brand, the target mom, the red shirt, and the khakis. Even the bulldog, the the bullseye dog. And so what you wanna be thinking about is, okay, um, a way to build more trust is by adding more humans to the collective of what the brand is. And then what ends up happening is not only do you have the marketing and the advertising efforts of that business brand, but if you have other voices that are talking about the stories of the brand, then that’s more people who are talking about your business.

And maybe they stay with your business forever, but also maybe they move on to other things. But if you’re giving them permission to take ownership of their personal brand, to talk about their clients, their experiences within whatever reason, it’s so important to have a policy in place in confidentiality and whatnot.

But if you have more people talking about your business, whether it’s a client, a customer, a team member, a trainer, what’s wrong with that? It’s 

[01:06:34] Charles Eide: like 

[01:06:34] Giselle Ugarte: that’s, that’s how 

[01:06:35] Charles Eide: you, you help. So you’re saying. We don’t follow businesses, we follow people, we do, right? We do. And if we follow, talked about that 

[01:06:43] Giselle Ugarte: and if we follow a business, it’s because that business has a human attached to it.

Even when we think about flow from progressive, you know, progressive has a voice or the gecko from Geico, you know, we think about those different types of people and where, where you might think that the greatest asset to your business might be a celebrity endorsement or an influencer endorsement.

Those could totally be awesome. And also the greatest influencer is you because you actually know what’s going on in the business versus just a hired person who talks about the product. And the product is very valuable, absolutely. But you have more and more people who are more willing to buy when they know the mission of the business or when they know the people behind it or when there is a personal brand attached.

Also, interestingly, Charles, there’s been a lot of research lately that shows that occupations that take the most trust, people are more likely to consume, make the appointment, buy from that person if they have a personal brand. So I’m not just talking about like real estate agent, so like doctors or podcast hosts.

Oh, that doctor 

[01:07:38] Charles Eide: is a podcast lawyers. I know. He is good. 

[01:07:40] Giselle Ugarte: Absolutely. Now, is that always true? No. However, perception is everything. And perception is just simply the reality. So that’s fine if you don’t wanna be forward facing in your business, but somebody needs to be, you need to create that, not just a persona, the person, the people, the humans behind your brand.

[01:08:01] Charles Eide: That’s so interesting because I have so many entrepreneur friends that are, you know, they’re of the mindset. Well, I like to be behind the scenes and have anonymity and anonymity. I said that. Did I say that right? 

[01:08:14] Giselle Ugarte: Yeah. 

[01:08:14] Charles Eide: Uh, I don’t want to be known. I don’t want my face out there. I don’t want people knowing who I am.

You’re crazy, Charles. Why would you want your face all over the place? And I’m like, I don’t know. Honestly, I have a, I’m really bad at answering that question. I do not. I hope it helps us grow our company. Yeah. And I’m willing to do it. 

[01:08:37] Giselle Ugarte: You don’t have to. That’s the thing. Like, you really don’t have to, you don’t have to do anything you wanna do.

The question is, what do you wanna do with your business? And if you want your business to grow in a certain way, then you need to decide, okay, how are we going to get there? And is it gonna take time or is it gonna take money? And if it is gonna take time, is it gonna take more money to, to be able to amplify?

Yeah. That time. And I, well, I can 

[01:09:00] Charles Eide: answer that right now. Right? It’s time and money. It’s time and a lot of both. 

[01:09:03] Giselle Ugarte: Yeah. 

[01:09:04] Setting Clear Success Metrics and Leveraging Time

[01:09:04] Giselle Ugarte: But it’s important that you have your goals set so that they’re clear so that you really understand what a measure of indicator of success is. 

[01:09:12] Charles Eide: Mm-hmm. 

[01:09:12] Giselle Ugarte: So for example, um, you might think that the success marker is views or followers.

Views and followers are great. However, if it’s not actually converting into business, well then we’re, we’re missing something here. You saying you’re target, the 

[01:09:26] Charles Eide: audience, 

[01:09:26] Giselle Ugarte: have a target. And, and here’s the thing too. Um, I think it was even potentially you who told me this or, or someone else, but I, I definitely had a friend or a client who told me, listen, I don’t care if, if anyone listens to this, and this was with an old project that you had, so it has nothing to do with this podcast whatsoever.

Um, if it was you, I can’t remember. But, um, but I remember he was saying, I don’t, I don’t care if nobody watches this. I just know that it’s a lot easier for me to reach out to a CEO to get them to talk to me about themselves. That can be my foot in the door with, with meeting them, understanding them versus me sending a salesperson their way and, and, and trying to do anything else.

And so if I can have this moment, this interview, this awesome footage, then I can serve two purposes. One, I have a warm entry into someone who I actually wanna work with and be friends with. But then two, I can help share their story. I can show, I can share my story, I can share this, this conversation. So what for you is a metric?

Is it more introductions? Is it more conversions for you? You have a very high ticket item. 99% of the world cannot buy from you. So it would be unrealistic for you to think that you’re gonna get a hundred new clients. Every single podcast, man, would that be 

[01:10:37] Charles Eide: great though? But 

[01:10:38] Giselle Ugarte: wouldn’t it be great? But not right away.

Not tomorrow, not right away, solely over time, right? But for you, and especially at the beginning, maybe it’s, Hey, how can we, how can we be more efficient with our time? How can we really iron out the guest booking strategy or the green room strategy? How can we make sure that we’re getting the right cameras, that we’re optimizing the editing time, that making the short form content doesn’t take us a whole week.

We can do it in two hours. It’s not gonna do two hours. Don’t worry. I, I’m being sympathetic right now. She’s looking at the editing too now. And I’m like, guys, take your time. Make it pretty. But, but what are some, what are some, um, metrics that are both meaningful and also measurable, meaningful is you getting through this and going, I felt really good.

I felt really, really good about that. I felt like the conversation was really easy, the questions were really easy, or maybe you start to figure out, you know what, that guest was really awesome, but not awesome for us. 

[01:11:27] Charles Eide: Hmm. 

[01:11:28] Giselle Ugarte: Maybe we need more of this type of a guest. Well, you 

[01:11:30] Charles Eide: know, Steven Bartlet talks about that a lot.

I reference him a lot. Yeah. ’cause of like, his biggest family in the world. But the, he talks about how he has recorded plenty of podcasts that never see the light of day. Mm-hmm. Because he looks at it against all the greatness that they’ve done and is like, it’s just not hitting the mark. 

Mm-hmm. 

You know, and it’s like, and he’s like, you have to be okay with that.

[01:11:48] Giselle Ugarte: Yes. 

[01:11:49] Charles Eide: This one will definitely make the light of day. Don’t worry, 

[01:11:51] Giselle Ugarte: let’s do it. You know, I’m, I’m in whatever, whatever, whatever you need, I’m, I’m totally here. And so, um. And, and again, always bring it back to the company or the, the lesson. If you’re worried about, well, how do I bring it back to the company?

How, how do I bring it into something measurable? Okay, well, let’s think about how can we, we can make sure that there’s content involved, content attached to what it is that we ultimately do. People understand why it is that I’m sitting in this chair? Yeah. But when people can trust the leader of the company, then that’s one more way that it’s gonna be easier to trust the rest of the company.

And you being more out there on video that time, that, in my opinion, where people go, I don’t know, video’s a waste of time, or, I don’t have time to make video. Your most immediate return on your investment when it comes to video is time, because that’s where maybe you have 10 people view that video. Maybe you have five, maybe you have a hundred.

Those are 10 a hundred hands that you didn’t have to shake because maybe all they did was scroll past you and they saw your face. Okay, that’s a handshake. Maybe they watched half of that short form video. Okay. That’s you introducing yourself at a party. And again, you didn’t have to leave your house.

Maybe they watched the whole video. That’s you getting along with someone and telling them a joke, and all of a sudden you’re memorable and they wanna go home and find you on Instagram. Maybe they watched the whole fricking podcast. You basically just hung out. Like you basically just hung out. And that’s hours of friendship.

So you’re saying it’s a form 

[01:13:17] Charles Eide: of leverage. 

[01:13:18] Giselle Ugarte: It’s 1000% of a form of leverage and of learning how to manage your time. 

[01:13:24] Charles Eide: So five minutes of video recording could be 5,000 minutes of interaction. 

[01:13:29] Giselle Ugarte: Yes. Even if, for example, it took three hours, six hours, 10 hours to edit. Well, that could easily be a hundred hours million.

Yeah, 

[01:13:38] Charles Eide: it could be millions of hours. Mm-hmm. Depending on who you are. Mm-hmm. 

[01:13:41] Giselle Ugarte: That’s one of the places where it makes a lot of sense, even if you’re not posting every single day, multiple times a day. Okay. Let’s start with one. 

[01:13:49] Charles Eide: Yeah. 

[01:13:50] Giselle Ugarte: Let’s start with one a week. 

[01:13:52] Charles Eide: Okay. First of all, you’re coming back because we, I think we could talk for like four more hours.

This is amazing. What time is it? It’s dinner catch. Yeah. Yeah. But I, before we go, I want to ask you one very important question. What do you want to be remembered for? 

[01:14:09] Giselle Ugarte: Oh my goodness.

I want to be remembered for the faith that I had, both in God and also what I put into others. I wanna be the living, breathing example of that person who she helped me to see what I couldn’t see in myself. It unlocked something in me that I didn’t realize I could do, but was made to do this entire time.

And you don’t have to believe in what I believe in. I, I joke, you can believe in God, you can believe in puppies. However, I don’t think it’s any coincidence that dog is God’s spelled backwards. But that’s a whole different story. Uh, but I really believe every single one of us was, was put on this earth to do something amazing.

And if there is even the tiniest part of you that believes that you’re made for more, or that in this really difficult time, you should keep going. Lean into that. Lean into that spark, and, and I hope that I can be a glimmer of light that keeps you going. 

[01:15:17] Charles Eide: I’m confident you’ll be remembered that way. 

[01:15:19] Giselle Ugarte: Thank you.

I appreciate you friend. 

[01:15:21] Charles Eide: Thanks for Colorado on. 

[01:15:22] Giselle Ugarte: Thank you. 

[01:15:23] Charles Eide: I’m grateful for you. This was amazing. I can’t wait. We’re gonna have you back. This is great. Let’s do it. We’re gonna do it again. 

[01:15:28] Giselle Ugarte: Let’s do it. 

[01:15:28] Charles Eide: All right, Giselle. Thank you. Hey, if you like this episode, make sure you subscribe, share it with somebody you like, and of course, make sure you check out my company id com.

We produce conferences and events all over the US and if you know of a conference or an event that’s looking for the best company in the business, check out eidecom.com.