EideCom’s VR Experience Helps Planners Perfect Stage Design for Stadium-Scale Events

MINNEAPOLIS, MN — For companies investing millions in large-scale corporate events, minor miscalculations in lighting, screen placement, or sightlines can lead to costly consequences. EideCom, one of today’s top producers of large corporate events, is eliminating those surprises with the launch of EideVision™ — a first of its kind virtual reality (VR) solution that immerses clients in their event environment before a single light is hung or stage is built.

Using advanced game engine technology and a proprietary methodology developed in-house, EideVision™ allows event planners to virtually “walk” through their events. They can test audience views from the back row, analyze how a 30-foot LED screen appears from the front row, and even evaluate whether lighting creates glare — all in real-time via VR headsets.

“I didn’t know this was possible” is the most common reaction from first-time users, says Charles Eide, Founder and CEO of EideCom. “With EideVision™, we’re not just showing clients a rendering. We’re giving them the power to explore every angle of their event space, identify potential issues, and make confident decisions before anything is physically built.”

This immersive tool has helped clients make crucial changes such as repositioning screens, increasing screen size, modifying lighting designs, and adjusting color schemes — refinements that would have gone unnoticed in traditional 2D diagrams.

While the VR software was developed externally, the integration of creative direction, staging, rendering, lighting, and video into one seamless experience is uniquely EideCom. Designed in collaboration with an in-house video game designer, the technology is redefining event planning for stadium-scale venues hosting over 20,000 attendees.

EideCom is one of the largest players in the corporate events market, providing one-stop AV production, equipment, and creative design for annual meetings, conferences, employee gatherings, and other events ranging from $200,000 to more than $1 million. With experience managing audiences of up to 25,000 attendees, EideCom delivers full-scale production support for some of the world’s most recognizable brands.

Following its successful rollout in 2024, EideVision™ has contributed to EideCom’s continued growth — with revenues climbing from $21 million in 2024 to a projected $27 million this year.