Why You’re Not Growing (And How to Change It) | Dr. Dave Martin

Dr. Dave Martin Transcript

Introduction & Teaser [0:00]

Dr. Dave Martin: Most people want to share what they know. Two important relationships in all of our lives is mentors and proteges, ’cause you’ll only remember what you teach. And I think so often we, we have the mentors that pull us up, and then we’re like, we get too busy, we get… And we forget to pull someone up along with us.

Charles Eide: This week on Cleared for Takeoff, number one Christian success coach Dr. Dave Martin joins me. Dave is an author, a speaker, a mentor. He teaches principles that can help your business right now. 

Dr. Dave Martin: I left Mississippi long before Mississippi left me. Learning to, to work on my mindset, who I was on the inside would change who I became on the outside.

Charles Eide: People say focus on, on the best, focus on the positive. And I, and I do, but I also focus on what needs to change. If you’re not doing as well as you’d like to be doing, it just means there’s something you don’t know. Every country has a currency. America has the dollar, Mexico has the peso, Japan has the yen.

Dr. Dave Martin: Earth’s currency is time. All I have is time. I don’t think time is really something you manage, I think time is something you invest. 

Charles Eide: Why do you think we’re so scared to fail? [00:01:00] It’s, it feels, like, wired into me to be afraid to screw something up. 

You know, I always say there’s three ways to see yourself.

Dr. Dave Martin: You can see yourself the way-

Success vs. Failure & The Power of Wisdom [1:11]

Dr. Dave Martin: Dr. Dave Martin, it is so good to have you. Welcome to Cleared for Takeoff. Man, thank you so much, Charlie. I’m excited. Oh. You know, when I heard that you were coming on the podcast, I was beside myself. You are, you are so legendary in the messages you share, and I was just so excited. So I wanted to start because something you have studied for a long time is the difference between success and failure.

What successful people do that failure- Does not. Right. So I thought I’d start by asking, what is the difference? 

Charles Eide: Yeah. I think it’s really understanding what you want to be significant in your life. You know, when I think of success, I’m like where, where do I wanna make a difference? And that, that’s when I go, you know, there’s so many [00:02:00] principles.

Dr. Dave Martin: That’s why I love wisdom- Mm … because wisdom is the difference between success and failure. Wisdom is the difference between where you are and where you wanna be. I say it like this all the time. If you want tomorrow to be different than today, learn something today that will make tomorrow different. 

Ooh, that’s- 

You know, if you go into tomorrow with the same information you have today, you won’t really have a tomorrow.

You’ll just have a longer today. You know? So what am I gonna learn today that’s gonna make tomorrow different? I’m, I’m planning to learn some things today as we talk. 

Charles Eide: Yeah. 

Dr. Dave Martin: Uh, and I don’t try to learn everything from one person. I try to learn something from every person. 

Yeah. 

Charles Eide: And so I think that’s the difference in success and failure, is people willing to learn.

Dr. Dave Martin: You know, learners are earners. Readers are leaders. We hear all those, all the statements- Yeah … but, but it’s so true. That’s why I have 4,000 books in my office. 

Wow. 

There’s too much stuff I don’t know. Yeah. And if the difference between where I am and where I wanna be is what I know, then I’m gon- I’m gonna learn something.

Keep learning. Yeah. Yeah. And so that, that’s really what I find to be the 

difference. How did you get that way? Like, what, what made [00:03:00] you this way? How, how… Tell me about your upbringing. 

You know, I, 

Growing Up Poor & Developing a Growth Mindset [3:01]

Dr. Dave Martin: I didn’t grow up that way, for sure. I grew up in a small town in Mississippi where very few people could even read.

Yeah. We were, you know, on the education list for Mississippi, uh, the 50 states, we’re probably 49. Wow. You know, thank God for Arkansas. But, uh, but, uh, you know, education, my parents of course wanted me to do school and, and that, but wisdom and learning and developing myself wasn’t a part of that. We grew up poor, small town.

Um, I, I used to say we were so poor, my dad told us if the ice cream truck was playing music, that meant they were out. You know? We’d go to the lake and the ducks would throw us food. You know, we were, we were poor. And, and but not only were we poor physically, we were poor mentally. Mm. And we had a poverty mindset.

You know, we would, we would chase across town to find gas two pennies cheaper when, you know, didn’t realize it cost you more than that to get over there to get the gas. Or my mom would always buy the canned goods, you know, with no labels. At the grocery store, they had the basket that had the canned goods with no labels, [00:04:00] and, uh, you could get them a little bit cheaper, or dented cans.

Mm. And I, I remember us praying, you know, “God, give us green beans.” We had no idea. And I think what- Just like 

opening mystery cans- Yeah … of whatever. 

I think what broke that is we had some friends over and opened up a can of Alpo dog food one day. Oh. That’ll stop that mindset. But that’s kind of the, the thought process or the mindset we had.

Charles Eide: And, uh, I left Mississippi, the small town I grew up in, and, and moved to Florida to go to school, but I left Mississippi long before Mississippi left me. 

Dr. Dave Martin: Hmm. Tell me about that. I, I left 

the small town I was in, but the mindset was still there, and that’s something that I think is something we, we need to work on daily is our thinking- Hmm

Charles Eide: our mindset. You know, if you change the way you look at things. A, a mentor of mine, um, taught me that many years ago. If you change the way you look at things. I was in Maui with Wayne Dyer, who’s passed away now. Yeah, I love Wayne Dyer. So I was spending some time there with h- him in his home, and that’s really what, what birthed in me…

Mentors, Wayne Dyer & Expanding Your Perspective [4:54]

Dr. Dave Martin: Two things I probably learned the most from him, and I’m, I’m thankful for mentors. Hmm. [00:05:00] Right? We’re all grateful for that. It’s the, it’s the, it, it’s the difference. Your mentors like you. Your friends like you the way you are. Your mentors like you too much to leave you the way you are. Yeah. Right? Yeah.

Their job is to pull out the, the best in us. Good way to say that. And I always say, your friends are your cheerleaders, your mentor’s your coach. And so you get, you gotta have mentors in your life. And so, um, but he talked to me about the power of my thinking. Two things, my thinking and coincidence are two things I learned from him.

There’s no such thing as coincidence, but everything coincides for a greater purpose. And if you look at your whole life as everything is you and I here today, it’s, there’s a greater purpose than just, “It’s gonna be a great podcast, and we’re gonna have, uh, fun, and we’re gonna learn some things.” But the future is so much bigger than that, and I don’t think it’s just coincidence.

Charles Eide: Yeah. But there’s a purpose. But, uh, learning to l- to work on my mindset, who I was on the inside and would change who I became on the outside. And so I went to, I went to work on, on my thinking [00:06:00] and went to work on, on looking at things at, at a different perspective, a different way. I, I’ll never forget the first time I, my dad let me order a steak at a restaurant.

The Steak Analogy: Stretching Your Mind [6:08]

Dr. Dave Martin: Like I said, we grew up poor. We hardly ever went to restaurants. Uh, if the, if we did, it was, you know, Dairy Queen or something like that. It wasn’t a, a, a s- place to get steak, and I’d never had a steak at my house. I’d had hamburger, chicken. And I’ll never forget the day. We were at a restaurant. First time, my dad says, “Son, if you wanna order a steak, you can do it.”

I’ll ne- I’ll never forget. That steak came out, and, and Charles, I was cutting that steak. It was the most tender, juicy… I had no idea that Denny’s could make steak like that. I had no idea. I told everyone, I said, “Have you ever had a steak? Denny’s, best steaks I’d ever had.” What? Right? They were the best steaks I’d ever had, ’cause they were the only steaks I’d ever had.

See, what, what’s the old sa- saying? I think it’s Oliver Wendell Holmes. “Once your mind is stretched with a new idea, it will never regain its original dimension.” 

Hmm. 

[00:07:00] Right? So, so my mind’s stretched. That’s the biggest, best I’ve ever had. For years I thought Denny’s had the best steaks until one day, one day I had a steak at Chili’s.

Charles Eide: Oh, forget Denny’s, man. Chili’s is the place. And I’m going, “Man, I gotta, uh…” I’m telling everyone- For the longest time, I thought Chili’s had the best steaks, till one day I had a steak at Ruth’s Chris. 

Dr. Dave Martin: Oh, yeah. 

Charles Eide: So 500-degree plate sizzling. Now you got Manny’s, you got Bern’s in Tampa, you got all these great steakhouses.

Dr. Dave Martin: But I didn’t know, and as long as Denny’s was the only thing I’d ever had, that’s as far as I’d been stretched. And so now my mind is stretched. It can’t go back. I can’t eat Denny’s steaks anymore because I’ve experienced something better. And I think it’s all, all the areas of life. Like, like flying, right?

Yeah. I mean, I was just happy to be on an airplane. Yeah. Never dreamed I’d even be flying anywhere. Yeah. And, uh, sitting in coach, just happy to be on the plane. One day, they messed up my flight. “Mr. Martin, we’re so sorry. You know what? We’re gonna rearrange your flight, and we’re gonna put you in a first class seat.”

Charles Eide: Oh. [00:08:00] I never sat in first class seat, but it didn’t really matter. I was fine just being in coach until they put me in the first class seat. Yeah. Then, oh, I don’t want to be in coach. I want to be in first… Next flight I’m back in coach, it was horrible. It was like purgatory. It was m- I was miserable back there.

It is, it is hard. It, it was uncomfortable. But here’s what I learned. Once your heart decides a destination, your mind will begin to design a map to get you there. So now my heart has decided, you know, I think first class is better for me. So my mind goes to work. How do you get there again? Well, if you only fly this airline, you could earn status.

If you get a credit card with this airline, you could earn points, and then you could get… A- and so you’re, you just keep going. Then of course, you get to, first time you get to go to a FBO and just- Oh … walk on the red carpet up to the steps. You know, I don’t know who put that red carpet. I don’t know whose idea that was, but it was a good one.

Dr. Dave Martin: I like it. And, and now, oh, this is again stretched to another level, and I think that’s really what began my journey of going from where I was to where I am today, [00:09:00] is understanding that it all had to start here before it could start anywhere else, that I needed that checkup from the neck up, right? To get rid of some stinking thinking.

Mindset, Mental Floss & Transformation [9:09]

Dr. Dave Martin: Yeah. When, when w- w- we, we’ve heard the term mindset so often, right? It’s thrown around everywhere. You see it on Instagram, on every other reel. When, when you say mindset, what is, what does true understanding of your current mindset look like? How do you figure out, how do you get a mirror on that, right?

And then how do you know how to fix it? 

Charles Eide: Yeah. You know, I think we all probably have areas of our life, no matter, I mean, I’ve been with the greats in sports, I’ve been with the greats in business, and all of them have mindset issues. All of them have areas that, well, I mean, you think about- I know I do. Yeah.

You think of a, a, the greatest golfers. What do they do? Every year they go back to the coach. He starts working on their thinking again, starts working on their, their, the way they look at things again. And so I kinda look at it, you know, you go to the dentist and, uh, get a [00:10:00] teeth cleaning. They, they get out the dental floss and they go in with the dental floss, and you’re supposed to do that every day, but if you don’t, they, they’ll do it.

Dr. Dave Martin: And, uh- Do you remember what Zig 

Charles Eide: Ziglar said about floss? 

No 

Dr. Dave Martin: He s- ’cause you love Zig Yeah, I love Zig He said, “You know, you don’t have to floss all your teeth. You only have to floss the ones you wanna keep.” Yeah. And I always loved that. That’s per- I say that to my kids. That’s perfect Sorry to interrupt, but- No, 

that’s perfect because what, what I’m, I’m, I’m saying is you, you get in there and what the purpose of dental floss is, is so you can keep your teeth, right?

But it’s so you can get out the junk that’s not supposed to be there, that gets stuck in there. And I, I wish we could just kinda open up the top of our head and go in with some mental floss, and that’s what I kinda, I, I try to do with people is, you know, people say, “Well, you’re a motivational speaker,” and I’m like, “I’m really, I’m not a motivational speaker ’cause I don’t think there’s any such thing as a motivational speaker.”

And, and I don’t tell people that when they’re paying me to be a motivational speaker. Well, motivation 

Charles Eide: only gets you so far anyways. Yeah. 

Dr. Dave Martin: Well, I wait till I cash the check, but, uh, I’m… Only [00:11:00] you can motivate you. 

Charles Eide: Yeah. 

Dr. Dave Martin: Right? 

Yeah. 

I hope to be a inspirational speaker. I hope to inspire people, but really my goal is to be a transformational speaker.

Charles Eide: I mean, educationally, yeah, I want them to learn something, but if I can transform the way someone thinks or transform the way someone looks at something, it, it changes everything. And so that’s what I think with the… I wanna be like the doctor that goes in with the mental floss and find those areas of our brain, those little things that get stuck in there, mindsets or thought processes that keep us from really achieving the things that we desire and the things that we want to do, or, or even the insecurities that hold us back from accomplishing.

You know, I always say there’s three ways to see yourself. You can see yourself the way other people see you, which may be good, may not be good. I, I learned a long time ago what other people think about you is none of your business. Mm. Right? I think it was Eleanor Roosevelt that said, “No one can make you feel inferior without your consent.”

Dr. Dave Martin: Oh, geez. 

Charles Eide: Right? So I’m not gonna live my life worried about how everyone else thinks [00:12:00] about me. The second way to see yourself is how you see yourself. Um, you wanna have a good self-esteem, a good self-confidence. I mean, that’s important, but my goodness, things happen, right? Things happen all throughout our life that affect our self-esteem.

People say things to us, do things to us. I remember one time in high school, a girl broke up with me. She goes, “I’m breaking up with you. You got low self-esteem.” And I was like, “Oh, great. That, that helped.” You know? Uh, another time in high school, this girl called me. She said, “Hey, come over to my house.

Nobody’s home.” I went over there- Nobody was home. She 

Dr. Dave Martin: wasn’t even there. That’s hurtful. 

That’s hurtful. That damages your self-esteem. But I can’t go through my whole life worrying about what everyone else thinks. Right. I can’t even, I can’t even really base it on how I think. But I look at it, I’m a, I’m a person of faith and, and, uh, believe in a higher power, believe in, in God, and, and I think there’s something beyond just a confidence.

A friend of mine called it a Godfidence. Mm. Right? Of not just knowing who I am, but knowing whose I am. And I think if we can begin to see ourself in a, in… I [00:13:00] mean, the Creator created us. Just like a master craftsman designs a, a beautiful va- He, he treasures the, the craft. Mm-hmm. He treasures what he built.

A painter treasures the painting that they painted. Uh, God treasures the people that He created, and if we could see ourself that way, we’d walk different, we’d think different, we’d, we’d talk different, uh, about ourselves. Isn’t it amazing the negative words we say to ourself, you know? Constantly. Yeah. Why do you think we do that?

Is it- I think part of it we don’t understand the power of our words. But you know, people say, “Well, I, you know, are words really that powerful?” We, we hear about it, but you think, have you ever said something that hurt somebody? 

Yeah. Oh, yeah. 

Has someone ever said something that hurt you? Well, of course. So right there we can see the power of our words, right?

The Power of Words & Worry [13:43]

Charles Eide: We know that words have power. We’ve hurt people with our words. And, and I remember my, my son when he was little had a book called Words Are Not For Hurting. Mm. Right? And, and just trying to train him, but, but we can speak into our, our future. The things that we, that we say. [00:14:00] Most of us worry about our future instead of speaking to our future, and what…

Either one of them uses our imagination. Worry, worry is just bad use of your imagination, right? How often do people sit and worry? And- I mean, I woke 

Dr. Dave Martin: up this morning at 4:00 in the morning ’cause the dog was barking for something, and I just started worrying about something. 

Yeah. 

And I was like, “Why am I doing this?

I gotta go back to sleep.” 

Charles Eide: Yeah. Why 

does 

that happen? We, we begin to worry. You know, I, I look at it the same. Just as I would- could use my imagination to think of good things that are happening, I, I also use my imagination to think of the negative things, so we begin to worry. And how many times have we worried about something that never happened?

Constantly. Right? But we still get the headache. Even though it never happened to you, it actually did happen to you, because your physiology or your body goes through all the same processes. Your blood pressure goes up. You get the headache. You’re simulating it. Your stom- Yeah. And now if it really does happen, you gotta go through it twice.

Dr. Dave Martin: So- Yeah … why go through it in the first place? You [00:15:00] don’t even know it’s gonna happen. And so we, we can, we tend to, to worry about things that we can’t control. My son plays college football, and I was talking to him last night about, you know, you, you, you only can do what you can co- what’s, what, what’s within your control.

You can’t worry about what this person’s gonna do or what that coach is gonna say or what. All you can do is what you can control, and if you do the very best with what you can control, everything else is gonna work out. 

That’s such a powerful idea, that you shouldn’t worry about controlling things you can’t control, but for some reason it’s in our nature to try and worry about them.

Yeah. When you talk about wanting to open up the head and get the dental floss in there, you know, when you’re coaching someone and you’re trying to help them open up their thinking and get the junk out, where do you start? 

You know, a lot of times it goes to focus. What are they focusing on? Where, where’s their, their focus…

Charles Eide: Well, I was talking about words, it reminds me of, um, um, this couple, [00:16:00] 25 years they’ve been married, celebrating 25 wonderful years of marriage. Mm. Just the, just the power of your words here. And, uh, um, they go to the same place they went on their honeymoon 25 years earlier. Get the same hotel, the same suite.

I mean, 25 years they’ve been together. They’re reminiscing. Had some ups and downs, but they’ve, they’ve, they’ve made it. They’re still together. Husband kinda leans his head back in his wife’s lap and she starts to run her fingers through his hair, you know, what he had left. And you have, you have gray hair.

Dr. Dave Martin: Look at, look at me, I’m just… Anyway, uh- You rock a- Yeah … solid beard though. There you go. She takes his glasses off, she looks down at him, she says, “You know, without your glasses, honey, you look like the man I married 25 years ago.” He looked back up at her and he said, “You know, honey, without my glasses…”

Words are powerful. Words are powerful. So be careful what you say. But, um, now I forgot what we were talking… Where were we, where were we going with that? Well, 

so he’s, he basically said, “Without my glasses on, you look like-” Yeah, you- Yeah, yeah, yeah … I got 

the person I married 25 years ago. We were 

talking about where do you start diving into [00:17:00] someone’s, like, cranium when it- Yeah

comes to pulling the junk out. 

Charles Eide: You know, I, I think it, it’s so important to, to find those areas that, um, we know are hindering us. Mm. Right? And go, “Okay, how do I, how do I focus?” How do we find them though? That’s what we were talking about, focus. Focus. We need to talk more about that- Focus … ’cause mine just went over there somewhere.

We’re just 

Dr. Dave Martin: following rabbit trails where we see them. Yeah. 

Well, you know, there’s, there… I think when we learn to focus on what we need to change. A lot of times people say focus on, on the best, focus on the positive. And I, and I do. I’m very positive. But I also focus on what needs to change. 

Mm. 

Because if I don’t acknowledge it, I can’t change it.

Charles Eide: And so I, I’ll focus on those areas. Focus creates strength. Focus creates mastery. What you look at the longest becomes the strongest, right? And so when I, when I focus on areas of my life that need to change, uh, I can now develop a plan to change those things. Most people just hope it, hope it works out.

Planning, Time Investment & Continuous Learning [17:53]

Charles Eide: They never have any plan. But if you have no plan, you have no future. Dave, when you have a plan, you [00:18:00] worry a lot less. 

Dr. Dave Martin: Really? 

You, you know, you ever notice- I suppose that’s true … I mean, I think the other day, um- Went down to a, a game downtown in Detroit where I live, and, um, and so I, I, I found out where my seats were in the arena 

Mm-hmm 

I made sure that my parking…

I bought a parking pass. I didn’t just go down there and hope to find parking. I’ll pay a lot for parking. I don’t want- Oh, me too … I do not wanna drive around looking- No … for parking. No. I don’t have, I don’t have- I wanna, I’ll pay more to be right there … I don’t have time. Yes, exactly. And so I’m like same side of the arena, get my parking pass.

I or- I get all that in order before I go. So many people just go down there, hopefully will find a spot. They get stressed out. Now they’re trying to figure out, oh, we’re on the other side of the arena. They end up all upset and, and, and worried about everything not going right, when if you’d have just took a little bit of time to develop a plan ahead of time, man, I had it stress-free.

I parked right there, walked 20 yards. I’m at the door that I’m going in. I’m, I’m inside. I’m… Man, this was, this was perfect, but it was ’cause I took time to develop a plan. And most people don’t take time. Because they don’t value time, they don’t take time. And, uh, and, and time is [00:19:00] really all you’ve got. If, if you don’t take time, and, and, you know, every country has a currency.

America has the dollar. Mexico has the peso. Japan has the yen. England has the pound. Every country has a, a currency. Earth has a currency. Earth’s currency is time, right? All I have is time. That’s all God gave me was time. A lot of people teach time management, but I don’t think time is really something you manage.

I think time is something you invest, right? God didn’t give me friends. God gave me time. I trade my time with someone, and I build a friendship. 

Mm. 

He didn’t give me money. He gave me time. I traded my time with someone. They gave me a paycheck. So all I have is time. So what am I gonna do with the time, the moments of my day?

A mentor of mine asked me years ago, said, “What if…” Said, “What if you took one hour a day to invest in yourself?” One hour a day to listen to an incredible podcast like Cleared for Takeoff, right? Uh, one hour a day to, to read a book. [00:20:00] Um, where would your life be? I don’t have time to learn something new. I would say in a year you could be an expert on pretty much any subject- For sure

if you took one hour a day. You’ve got 24 in, in a day. I read the other day the average American watches six hours of television a day. 

Oh, my gosh. Yeah, that’s- Is it really that bad? Six 

Charles Eide: hours of television. That’s binge-watching Netflix, you know. That- I mean, 

Dr. Dave Martin: what if you put that into, half of that learning something?

Yeah. 

Or one of, one of the- 24, so you got 24 boxcars on your train to success every day, right? So what do you put in each of those 24 boxcars determines what you get at the end of the day. 

I see. And, 

and so what if you just took one hour, one boxcar, and invested in yourself? Where could you be a year from now?

Yeah. 

And so that, that’s what I’ve, I’ve tried to do with my mindset. What, when I find those areas that I need to work on, um- I’m gonna invest this hour in books. That’s why I got so many books. Mm. I can’t go to Barnes & Noble without spending $300. 

Oh, I know. I’m the same way. There’s too much stuff I don’t know.

Charles Eide: I, I- And- … have the Audible ’cause I listen to them. Yeah. That’s just how my mind works, and I, I’m always buying more [00:21:00] credits. I’m like, “I thought I had a subscription for, like, three credits a month.” It’s like, oh, I burned through those- Yeah. … in the first five days of the month. 

Yeah. Yeah, a- and that’s… I’ve, I’ve gotta know.

I gotta know. If the difference between where I am and where I wanna be is what I know. I remember years ago, think it was Robert Kiyosaki, said, “How many would like to be doing better than you’re doing right now?” Mm-hmm. And I’m like, “Oh yeah, I’d like to be doing better.” He goes, “If you’re not doing as well as you’d like to be doing, it just means there’s something you don’t know.”

Dr. Dave Martin: So simple. You’re not doing as well as you’d like, but just… Man, I, that’s the day I went from being a know-it-all to being a learn-it-all, right? Think it was, uh, the great coach Jim, uh, Jim Wooden that said, “What counts most is what you learn after you know it all.” Right? We never stop learning. Yeah. I wa- I walked in, my grandfather’s reading a book.

I’m like, my grandpa, I mean, he’s 94 years old. I’m like, “What are you reading, Grandpa?” He, he holds up some self-help book. Yeah. I’m like, “Grandpa, what else are you gonna do?” He said, “I’m not dead yet.” He’s still growing. And I’m like, man, if we could all just keep that kind of [00:22:00] mindset. I, hey, as long as I’m alive, there’s still a purpose.

Yeah. 

There’s still a plan. I’m gonna keep learning. I’m gonna keep growing. I’m gonna keep… ‘Cause growth is not automatic. Right. It’s your- Just ’cause 

time went by doesn’t mean you’ve grown. Right. And- I mean, I’ve met plenty of 50-year-old guys that act like they’re seven. 

Exactly. You know? And that’s why I said growth, the reason first grade desks are so small is because you’re not supposed to be sitting in them when you’re 23.

Yeah. Right? You’re supposed to be growing and learning and developing, and that’s why personal growth has been such a passion of mine to, to, for myself, but also for others. I wanna help everyone grow. And, and, uh, growing up in a small town in Mississippi, and we didn’t have big… I didn’t see a lot of, um, great achievers.

And of course, we didn’t have podcasts and, and YouTube and all those kind of things then. But I was, I was… I had this desire to study great achievers. Mm. I r- wrote a book, 12 Traits of the Greats. Yeah. And, and I did it by studying the greats, what made people great. But what really sparked my journey was a guy [00:23:00] by the name of Sir Edmund Hillary.

First man to ever summit Mount Everest, right? First guy to make it to the top. I just pictured he made it to the top. He got up one day and, uh, went outside, and there it is. “All right, I’m gonna climb up there,” and he went up to the top, and that was it. I’m like, that’s the way I kinda pictured it in my mind, but as I began to study his, his life and what happened, I found out 

Learning from Failure: Edmund Hillary & Kobe Bryant [23:18]

Dr. Dave Martin: he didn’t make it the first time he tried.

Charles Eide: Really? 

How many times have we tried and not made it? And 

then we give up. 

Failures- Yeah … right? I mean, we’ve had so many. Uh, if you’ve never failed, if you’ve never failed at anything, you’ve probably never done anything. That’s what I said. If you’ve never- Yeah … made a mistake, you’ve probably never made anything.

We all make mistakes, and entrepreneurs like yourself and myself, we’re gonna make mistakes, but what do we do? We just get back in there. So he didn’t make it the first time he tried, so he came down, found out there were some things he was missing. What did he do? He talked to someone who had tried before and found out, “Oh, I need this piece of equipment.

That’s what I needed.” Kept learning, kept growing. Went up, tried again. Didn’t make it. Comes back down. Talks to someone else. “Hey, uh, oh, I need to do this exercise. I need to condition [00:24:00] myself a little more in that area.” Tries again. Tried three or four times, but before he made it, he looked at Mount Everest.

We’re talking about our words. He spoke to Mount Everest, and he said this. He said, “I will come again and conquer you, because as a mountain, you cannot grow, but as a human, I can.” Whoa. That right there, I just like… As a human, we have the potential to keep growing, to keep learning. The mountain is, it’s what it is.

Yeah. But if I can keep growing, I can overcome any mountain- Yeah … in my life. I’m gonna have setbacks. I’m gonna have… I, I wrote a book several years ago. I’ve had an opportunity to work with a lot of NBA, NFL players, and I was sitting in the lobby of the Island Hotel in Newport, California with Kobe Bryant.

The f- um… He had just set the record for the most missed shots in the history of the NBA, right? Now, what’s amazing is seven days after he sets the record for the most missed shots, [00:25:00] he passes up a guy by the name of Michael Jordan for the most points scored during his career. So the same guy with the most missed shots now passes up the greatest player of all time.

Dr. Dave Martin: I said, “Kobe, how did you do that?” He said, “Dr. Dave, it’s real simple. I just took another shot.” How simple is that? You can’t let the fear of failure or the fear of criticism keep you from trying again. 

Why do you think we’re so scared to fail? It’s, it feels like it’s, like, deep down in me, like wired into me to be afraid to screw something up.

Yeah. Is it our upbringing? Is it school? I mean, my parents didn’t discourage failure. Right. But it feels like it’s something like, 

I don’t, I don’t- Yeah, I think perfection. We, we don’t wanna, we don’t wanna make a mistake, or w- what if we’re gonna lose everything? But I think that’s, I mean, there’s no way you got where you are today and have accomplished what you’ve accomplished if you didn’t push past the failure or push past even the fear of failure.

But it, when you understand, I look at failure now like [00:26:00] fertilizer. Failure is just fertilizer to grow something greater in the future. Mm. And if we start looking, a mentor of mine, uh, John Maxwell, did a book called Fail Forward. Um- I read that book. Yeah. It’s a great book. How do we take failure? ‘Cause we’re gonna fail.

Charles Eide: How do we take it and move forward? But I think so often we get afraid ’cause we’re embarrassed. You know, you think of a, when we were talking about sports, you think of a basketball player, um, who takes a shot, misses the shot. You’re at the arena, right? You see it. Oh, man, that was a air ball. He missed that bad.

Dr. Dave Martin: Now, not only is, are we gonna see it, but they’re gonna s- they’re gonna take just a minute, and then they’re gonna replay it for us on the big screen. They’re gonna show that failure again, and we’re gonna like, “Oh, wow, that was worse than I even thought.” Then they’re gonna do it in slow motion, so we’re gonna see it two or three more times.

Charles Eide: Then, then you’ll get home, it’s gonna be on SportsCenter four times repeated, and, and you say, “Okay, they live in this fishbowl. If I let the fear of failure keep me from trying again, what if someone… Man, everyone saw how bad it was. Everyone saw that miss,” and then never took another [00:27:00] shot, well, that’s, that’s why you would n- that’s why he would’ve…

Dr. Dave Martin: If he’d have let that happen, he’d have never passed up Michael Jordan. Yeah. Right? Yeah. But he just, and I think soft and light, that’s what we’ve gotta just take another shot 

Well, Roger Fe- I think it was Roger Federer who said, they were interviewing him in some, I don’t know what it was, and they said, “How, how did you continue to win?”

And he said, “I just needed to have more points than the other person,” or, “I had to win 51%,” or whatever it was. And they said, “Well, what do you d- how did you do that?” And he said, “When I make a miss, I always told myself, ‘That didn’t matter. I’m the better player.'” Because it got him to forget in the game time, like, don’t wallow in it.

I’m the better player. Yeah. That point didn’t matter. And that was his, like, mentality- His mindset, right … 

to, yeah, his m- his mindset- Yeah … to win. Who was it that said, I, I never l- Was it Michael Jordan said, “I never lost a game. I just ran out of time”? Right? “I’ve never lost a game. I just ran out of time.” It’s a good way to look at it.

It’s a mindset. Yeah. And it, it’s so often how we look at it. And listen, I [00:28:00] talk so much about mindset ’cause I’ve had to work on mine so much. I didn’t, I grew up with a negative mindset. I still have to battle it. Uh, like you just talked, worry- Yeah … stress, oh, it’s all, this is it, it’s all falling apart. This whole deal, it’s not gonna go through now.

Charles Eide: And one little thing, right? Yeah. And I, I have to work on it ’cause I was born a pessimist. I mean, even my blood type is B negative, right? So- So I’ve had to work at this a lot. Rem- reminds me, you probably heard about the two, the twins. Uh, twin, this guy had twin boys, identical twins. Couldn’t tell them apart the way they looked.

Dr. Dave Martin: Now, everything else about them was totally different. I mean, if one was hot, the other one was cold. If the TV was too loud, this one thought it was too quiet. Uh, one was an optimist, one was a pessimist. So th- their birthday comes along, and their dad says, “You know what? I’m gonna try something here. These kids are so different, I’m just gonna see how they respond to something.”

So the morning of their birthday, he goes into the pessimist’s room, and he puts all kind of gifts and toys and games and just all this amazing stuff. Slips down the hallway to the optimist’s room, and in his room [00:29:00] he puts just a big pile of horse manure. He said, “Let’s see what happens when these boys wake up.”

So the, the first kid wakes up, and he sees all the toys and gifts, and the pessimist, he gets upset. He starts crying. He’s mad at his dad. He goes, “Dad, I can’t believe you’ve done this to me. You’ve ruined my birthday. I got all this stuff. My friends are gonna be jealous now. I mean, half this stuff needs batteries.

I gotta read instructions. This is just, this is horrible, Dad. I can’t believe you’ve done this to me.” The dad’s like, “I can’t believe this kid.” He goes down the hallway to the optimist’s room. As he gets closer, he hears laughing and jumping. He opens the door, manure just flying everywhere, and he says, “Son, what in the world?”

He goes, “Dad, Dad, with this much manure, there’s gotta be a pony in here somewhere,” right? It’s all in how you look at it. It’s so- And if we could change the way we look at things, it’s, it’s, we, we, we could change the way our, our future goes. 

I love that in your book, you, you actually talk about this idea, and I think it’s such a strong idea [00:30:00] that I wanna work on myself, which is there, there’s a difference between knowing something and then be- becoming something.

Like, if you want that, you have to become a new person, a different person. Help me understand that, because if, if I find myself being more pessimistic than optimistic, which i- in business it’s easy to get pessimistic and negative, it’s super easy. Right. How, how do I make that shift in the way I see things?

How do I become someone new and better knowing it’s not enough? 

Charles Eide: Yeah. Well, a- again, I’m, I’m a person of faith, so 

Faith, Biblical Principles & Creating Your Own Economy [30:03]

Charles Eide: a lot of times I’ll find these principles in, in the Bible, right? And the- and there’s a scripture in there that talks about renewing our mind, right? That it’s something that has to be done daily.

Dr. Dave Martin: It’s a daily renewal and a transformation. I’m gonna be transformed from the way other people see it, just like a, uh, a metamorphosis, right? A butterfly, um, starts out as an ugly caterpillar and then goes into this metamorph- morphis. And I think it’s the same thing we do with our, [00:31:00] with our mindsets and our, and our thinking when we have something that we’re, that we’re working on, and that we, we go in and it be- and begin to transform it on a daily basis until it, it’s not just something that I know to do, but it’s something that becomes who I am, right?

It’s, it’s something that happens on the internally inside of me. And, and that, that comes from our habits, right? Um, making a decision every day. They, you know, they say, uh, I think it’s 67 days to form a habit or something like that. Um- Keeps going up. It does keep going up, doesn’t it? Uh, it used to be 21 days.

Yeah. You can form a new habit in 21 days. Now it’s 67. It’s 60. I think it was 67. I was just– I wrote a book, um, about five years ago called Make That Break That on habits. Okay. And, uh, I was just with James Clear, who wrote- Atomic Habits … Atomic Habits. Yeah. So of course, Atomic Habits has become just a- It’s a phenomenon

Charles Eide: incredible book. But mine’s not bad. Mine’s not bad. Just, a matter of fact, we were talking about Ed Mylett earlier. Yeah. Ed, Ed texts me, and he was just reading. He goes, “I didn’t [00:32:00] want it to stop,” he goes, “This is the, this is the best book on habits.” I’m gonna have to read- And I’m like- What’s that one called?

It’s called Make That Break That. Make That Break That. It hasn’t sold as many as James, James said he had sold now 10 million copies of Atomic Habits. Whoa. And I said, “James, that’s amazing, because together you and I have now sold over 10 million books about habits,” right? It’s partner with, partner with others, it makes all the difference, right?

Dr. Dave Martin: Oh, man. Yeah, we’ve sold, me and James have sold over 10 million books about habits. But, uh, it makes, it makes all… But developing those, those habits of every day until it becomes who I am, not just something I know up here. Starts there, but then it’s gotta drop down into, into my, in my heart and into my, my being of who I am.

How do I start making better habits? 

Building Habits & Replacing the Bad with the Good [32:46]

Dr. Dave Martin: Getting rid of bad habits, I think is, is the way… You know, there’s the habit loop, and, uh, you say, how do you get rid of bad habits? You replace… The way to get rid of bad habits is to replace them with new and better habits. You know, I can take this [00:33:00] away, but now there’s a, a spot here.

How do I, how do I get that from coming back in? I replace it with a new and better habit. You are very much into health. Yeah. Um, I need to learn from you. Right. I’m, I’m working on that. Uh, my doctor told me, “Dave, you need to lose…” In January, I got my physical. He said, “You need to lose 25 pounds,” right? And, uh, here we are a few months into the year, and I’ve only got 30 to go.

But, um, I’ve got… I’ve been getting up every morning, I run around the block two or three times, and then I put the block back under my bed. But- … I g- I’ve gotta, I gotta work on this. But I saw a T-shirt the other day. I w- I was really gonna lose weight till I saw this T-shirt said, “Fat people are harder to kidnap.”

And I thought, “I gotta protect myself.” Yeah. It’s, it’s dangerous out here. No, um. So, so developing that, that… Okay, so I, I’ve gotta, I’ve gotta develop a habit of eating better. Sure. Right? So, okay, I’ve, I’ve… What am I gonna do? If I, I could just remove the [00:34:00] food, but that’s not gonna do me any good. I gotta replace it with better food.

Mm. 

Charles Eide: Right? So I’m gonna get rid of this bad habit, but I’m gonna replace it with more proteins or more vegetables or w- whatever it, it may be. Yeah. And so I think with any habit, that’s a real simple… I always make examples simple, but, uh, um, because I, I think so often we make it so deep that the normal person goes, “I, I just don’t get it.”

Like, it’s, it’s really not that hard. Success is pretty simple if you just get these simple understandings and simple principles. I know, don’t drive by Krispy Kreme. 

Yeah. Especially 

if that red light is flashing. Yeah. And they’re hot. It just, something draws me in there. I can’t stop myself. 

I always, when I, when I need to make a change like that, I always just, like, choose one simple rule.

Dr. Dave Martin: Like, uh, don’t eat the bread basket at dinner. Like, okay, I can accomplish that, right? Yeah. And a doctor friend of mine who’s actually coming on the podcast a couple weeks, last year he said to me, “I want you to eat nothing but steak for [00:35:00] the next month.” And I was like, “Just steak?” And he was like, “Well, you can have a little bit of fruit, but not much.

And then you can eat some eggs, maybe a little cottage cheese, but mostly like 90% steak.” And at first I was like, “Dude, I love steak.” Yeah. “I can do that.” But, like, after a week or so, you’re like, “Ugh, another filet with butter.” Right. You know? But that one rule made it easier for me to make- make a, a meaningful change.

But I always, I’m, I’m like, just pick one simple rule, whatever that rule is. Right. And that has helped me a lot. 

And then setting up systems- Yeah … to help you with that too. Like- Fill the 

Charles Eide: fridge up. 

Yeah, with only steak. With steak. Right. Or, you know, leave a, a, eat an apple every day, right? Yeah. So how do you do it?

Well, put a bowl of apples at the corner of the- Make it convenient. Yeah. Yeah. So, oh, right there. I, yeah- Yeah … I’ll pick that up and, and, and do that, you know? So I think setting ourself up to make things… Like, I put a book [00:36:00] everywhere in, in my house. You do? Anywhere I stop, I can pick up a book. How do you know which book to put where?

Yeah, I, I never really thought too much- Right … about it. I just, I just make sure I’ve got them everywhere, because I, I wanna be able to, if I’m, I’m sitting on the couch, I can pick up a book there if I- How many books a year do you read? You know, I’ve never really counted. I would say a, probably a good tw- I, it’s not exorbitant, but I’d say a good 20 to 25 books- Yeah

I’m gonna, I’m gonna read. So a couple a 

Dr. Dave Martin: month. 

You know, and me, I have to read… I don’t just read a book once. Yeah. You know, someone said, “Oh, I read that, uh, um, book one time.” Like, well then you didn’t get it. Mm-hmm. You know, when you get sick and tired of hearing something, you’re just starting to get it, right?

Yeah. I’ve gotta, I’ve gotta hear it sometimes over and over again. Yeah. And so there, there, you know, someone told me they read Think, Think and Grow Rich one time. I’m like, “Yeah, you didn’t get it.” You gotta read that book like three, four, five times. You gotta study it. Yeah. Yeah. Yeah. And, and so I think that’s so important in, in getting wisdom, which we were talking about a few minutes ago- Yeah

is I’m always looking for what, [00:37:00] what don’t I know? So that’s where I became a know, a, from a know-it-all to a learn-it-all. Yeah. The difference between where I am, the difference between my seasons is, is what I know. Guy came, comes to fix a computer in your office, and he’s there five minutes. He goes, “I got it fixed.

Here’s the bill for $300.” I’m like, “$300? What did you… You were here five minutes. What did you do? Maybe could you break it down for me?” He’s like, “Oh yeah, I turned screw half inch, 50 cents. Knowing which screw to turn, $299.50.” Right? It’s what you know that makes all the difference sometimes. Yeah. And so I think that’s why it’s so vital to keep learning, keep growing.

Mentors as Shortcuts to Success [37:34]

Dr. Dave Martin: That’s why I’ve got mentors in my life that, you know, they say there’s no shortcut to success. Well, a good mentor is your shortcut to success. Because three ways you can learn. You can learn from mistakes, which is the slowest way to get wisdom. Mm-hmm. Is learning- It’s painful … from mistakes, right? But we’ve all got it, thank God.

The second way to get mistakes, or, uh, is to, to learn from your mistakes is, um, mentors, right? To get [00:38:00] wisdom is mentors. If I could learn from you, I’d, I could save myself from making the same mistake. Yeah. I called, uh, one of my mentors the other day. I said, “I’m thinking about doing this. What do you think?”

He said, “Ah, Dave, I wouldn’t do it.” I said, “Why not? I think it’s a great idea.” He said, “Yeah,” he said, “So did I.” 

He’d been there 

He’d already done it. Yeah. Man, that just saved me a whole lot of time. Yeah. Um, and then the third way to get it is money. You can buy wisdom, and that’s why I buy books. Yeah. That’s why I, I spend $20,000 to go to this one-day mastermind.

Yeah. “You spent $20,000 for that one day?” Yeah, because I’ll never be the same again. If I can learn one thing… I remember when I first got started, I went to see this guy, Peter J. Daniels. He’s one of the wealthiest men in Australia. I was young, went to the seminar. It cost me about $3,000 to go to the seminar.

He’s up there teaching and I’m learning. I’m writing down as fast as I can. And, um, at the end he goes, “I’ve got books and CDs. Make yourself available to those.” And so, uh, after it was over, I ran back there. I said, “I want everything.” They said, “You want everything?” I said, “Everything.” He knows something I don’t [00:39:00] know, I’m gonna find out what it is, right?

So they said, “If you buy everything,” I think it was, like, um, $1,600 or something for the stuff he had on the table. I said, “I’ll take it.” My friend said, “That’s crazy. Do you think it’s worth it?” I said, “You know what? I think I’m worth it.” 

Hmm. 

Right? I don’t buy a book ’cause I think the paper’s worth 20 bucks.

I buy a book ’cause I think I’m worth 20 bucks. I mean, if, if, if I don’t think I’m worth it, why would anybody else think I’m worth it? If I don’t think I’m worth the investment of the mastermind or the, or the class or whatever it may be, why would anybody else think I’m worth it? 

Charles Eide: Where did you, where did you m- change from being a normal n- non-curious, non-success-oriented person to, like, where did it click for you?

Were you like, “I need to learn, I need to grow, and I don’t care what it costs, I need to invest in me”? ‘Cause I think a lot of us struggle with not having that hunger to, to put that effort in, you know? Like, where did it click for you? What changed your [00:40:00] mindset? Mentors. Mentors. Right, right people. I, I w- So the right guys talking to you

I went to work 

for a guy who gave me an opportunity. Didn’t have to give me an opportunity, probably shouldn’t have gave me the opportunity, but, but he did. He saw something and he gave me the opportunity. Began to, to pour into me and, and, and mentor me. Kinda like, you know, you hear Jim Rohn talk about his first mentor.

It’s so much th- similar story to, to me of, of this gentleman that came into my life and that just changed everything. It changed… You know, they say you become like the five people you spend the most time with, right? Yeah. So you get the right mentors. That’s why I tell people, “Do whatever you can to get into the presence of greatness.”

Hmm. “

Do whatever you can to get around someone who’s doing better than you’re doing.” If you’re starting… I’ve worked with a, a small business owner, started a painting company. I said, “Find who has a painting company that’s doing better than you’re doing. Take them to lunch. Most of them will go to lunch with you.

What, what did you do? How did you build this?” Most people want to share. what they know. And then I said, “Then you gotta teach it to someone else.” Two important, uh, [00:41:00] two important relationships in all of our lives is mentors and proteges. I’ve gotta… ‘Cause you’ll only remember what you teach, so I’ve gotta, I’ve gotta be teaching it to someone else.

Just like someone’s teaching it to me, I’ve gotta pass it on to someone else to remember it. So someone’s pulling me up, but I’m pulling someone up with me. And I think so often we, we have the mentors that pull us up, and then we’re like, we get too busy, we get… And we forget to pull someone up along with us, and I think that’s so vital to, to seeing the real success.

Dr. Dave Martin: And I had a mentor of mine that just poured into me the value of me and the importance of investing in myself, and the, the difference that a book could make. And so I began to, I began to get books and, and I began to… Then I began to write books. Yeah. Because I’m like, “Well, I wanna document my opinion, my thoughts.”

Right? Here’s, here’s what I’ve learned. Yeah. And, uh, a book, think about this, what took someone their entire lifetime to learn, you can learn in three hours for $20. You’d be crazy not to buy books, not to [00:42:00] download books, not… However you choose to consume. What took me years and years and years, and this, the, the book here, I- what took me thousands of hours to, to study great achievers, you can learn in three hours.

I mean, it’d be, it’d be insane not to. And that’s what he poured into me. That’s what he taught me. Mm-hmm. And since then I’ve just been hungry to, to grow, hungry to learn. He’s the one that introduced me to, um, personal growth and, and development and, and made me start looking at people like Edmund Hillary or, or, um, oh, what’s the- Roger Bannister.

Yeah. Right? The first, uh- Break the five-minute mile? Yeah. Yeah. Yeah. And, and you, and you think about that. It wasn’t a, it wasn’t a time barrier that he broke, it was a mind barrier that he broke, right? For the whole 

Charles Eide: world. 

Dr. Dave Martin: For the whole world. If he can do it, why can’t I do it? And then I got exposed to, to people like Zig Ziglar.

I went to a Get Motivated event and, uh, in the, in the ’90s, and it changed everything for 

Charles Eide: me. Now, you’ve got a great story about that. Tell me that story. 

Dr. Dave Martin: Yeah. It, it’s really what… You know, I grew up, my dad was [00:43:00] a, a minister of a small church in, in Mississippi, and I didn’t know what a motivational speaker was.

I’d never been any- around anything like that. I knew if someone stood on a stage, it was usually at a church in front of a congregation. And, and here I am, th- this mentor that I’m talking about, he sends me to this Get Motivated event in Dallas, Texas, at the Reunion Arena. And, uh, and I get up there, and Colin Powell’s speaking, and, um, uh, George Bush, George W.

Bush I think was spea- Then this guy Zig Ziglar gets up. I’d never heard of Zig Ziglar. Kind of a cool name, though, Zig Ziglar. And, uh, and I hear him- He’s such a legend … 

Charles Eide: and 

Dr. Dave Martin: I’m like, “I, I don’t know what that is he’s doing, but I wanna do that.” Like you wanna speak like him? Yeah. Yeah. What he was saying and how he was in- inspiring and the stories, and I’m like, “I, I wanna do that.

I wanna do what he, what he’s doing.” And, uh- How old were you when that happened to you? I would’ve been 20… 

Charles Eide: So you’re in your 20s. Yeah, 

Dr. Dave Martin: mid-20s. Yeah. [00:44:00] Mid-20s. And, um, and so I, I, I leave the event. That was pretty cool. It was an arena, 20-something-thousand people in there. And, and, uh, 

Dream Walls, Visualization & The Get Motivated Story [44:06]

Dr. Dave Martin: a couple years later, I, I, I learn about the power of visualization, the power of a dream wall, of, of something has to be seeable before it’s believable, believable before it’s achievable.

And you can create a wall, and, and I put on that wall pictures of things I want in my future. Not things I don’t want, things I want in my future. And so I started putting things I wanted in my, in my future on, on that wall. I mean, I wanted to g- to go… I mean, it could be simple. I, I remember getting a magazine, I think it was maybe from Marriott, and there was a picture of a swimming pool.

Didn’t tell me what hotel it was, but I’m like, “Look at that pool. I wanna go to that pool someday.” I cut the picture of the pool out and put it on my dream wall. Drew myself laying in a little chair on the, on the, the, the dream wa- on the little, um, lounge chair I wanted to lay on. Anyway, I got the magazine from that day at Get Motivated.

I still had it. They gave [00:45:00] everyone a magazine when they came in, and on the front was a picture of the arena full of people, and I cut it out. I said, “One day I wanna speak in big arenas like that and do what Zig Ziglar did.” It was on my dream wall for years, years. That, the picture of that pool, that happened.

That happened seven, probably seven years after I put it on the, on the wall. I get, I end up in Hawaii. Uh, I go to this hotel that, where they’re putting me at this hotel. My wife and I, it’s our first time ever to Hawaii. Being from Mississippi, I never dreamed I’d be in Hawaii. Here I am in, I’m in Hawaii.

Isn’t Hawaii awesome? Oh, it’s, it’s a- Oh … it’s amazing. And I, and I, and I g- I get in this beautiful hotel. It’s, it’s now the Four Seasons, uh, in, on Oahu, down at Ko Olina. And I open the, the, the doors and I step out on the balcony and I look down, and it’s the exact pool- No 

Charles Eide: way … 

Dr. Dave Martin: that has been on my wall for seven years.

Charles Eide: That pool? 

Dr. Dave Martin: That exact pool. Right in front of you. Round, it’s a round circle pool. Right there it is. You’re like, “

Charles Eide: Baby, get [00:46:00] your suit on.” 

Dr. Dave Martin: I’m like, I’d never… I, I had no idea where it was, and now here we are, and now I got a picture of me laying in the, where I drew the little stick figure, the exact same lounge chair.

I got a picture of me laying in it that she took from the balcony seven years later. So I understand the power of visualization, the power of- Mm-hmm … seeing, your RAS, y- you know, all that stuff that happens up in there to get you 

Charles Eide: there. And you said RAS, reticular activating system. Bas- yeah. That’s where you start identifying things that you’ve been feeding your mind.

Yeah. Yeah. 

Dr. Dave Martin: Yeah. So, so I, I’m, I’ve got this picture, Get Motivated, right? Yeah. So I’m, I’m speaking at the event in Hawaii. I, this, I didn’t realize this was the exact same thing. The owner of Get Motivated is at this event. He’s right there on… He hears me speak. I’m like, “This is it. This is my dreams all coming true.

The pool, now this is it.” Nothing. 

Charles Eide: Like, doesn’t notice you? 

Dr. Dave Martin: Uh, he walks by afterward, and I’m like, “Did you wanna meet me? Did you wanna book me? Did you want- “You wanna put me on tour?” “You wanna put me on [00:47:00] stage?” “Good job.” Walks out. Oh. Oh, maybe he’s gonna come later. Maybe… Nothing ever happened. Years later, I’m at, I’m, I’m speaking, actually this time at a church in West Palm Beach, Florida, where he lives.

He’s on the front row. No 

Charles Eide: way. 

Dr. Dave Martin: I’m like, “Here he is. This is the time. This is the time.” I had a book with me. I’m like, “He’s gonna buy my book. We’re, we’re gonna hit it off.” He just walks by, doesn’t even buy it. I, I think I might have even tried to give it to him. He didn’t even take it. I don’t know. I don’t know if that’s true, but, uh, but he…

Nothing happened again. “Great job. Good to see you again.” Oh, man. You’re like, “What? Where’s the- “What’s, what’s happening?” Yeah. Fast-forward another couple years. This is still on my wall. I’ve had things that have been on the wall, off the wall, on the wall. I had a tour bus. I wanted a big tour bus. I put it on the wall.

Charles Eide: Those are pretty cool. And I, 

Dr. Dave Martin: yeah. And I ended up getting… I bought the Backstreet Boys’ old tour bus. You did? It was on my wall, though, before. What do you do with that? That’s a good question. I don’t know. The best day of my life- … was when I bought it. The second-best day was when I sold it. So it’s like 

Charles Eide: a boat.

Yeah, exactly. It’s like owning a boat. 

Dr. Dave Martin: Exactly, and I, and I, [00:48:00] I sold it. It’s so funny. I sold that to a shaman. Okay. To a shaman priest from… I, I was in, I lived in Orlando. He flew all the way from, um, Alaska and bought that, um- That bus? … bus from me and drove it back to Alaska. It was s- Or as the bus 

Charles Eide: pe- people call it, they call it a motorcoach.

Coach. Yeah, my coach. Yeah, motorcoach. It was a Prevost. It was a coach. 

Dr. Dave Martin: But, um, yeah, that shaman was… He was great. He gave me a big hug when he left. I was like, “Hey.” I gave him a hug, and he’s like, “Don’t squeeze the shaman.” Okay. Anyway, um, again, that, that picture’s on the wall. So I’m in Huntsville, Alabama speaking.

Not a big event. Couple’s in the back taking care of things, getting tea for the guests and all that kind of stuff. After my first session, says to me, he says, “Have you ever heard of Get Motivated?” I said, “Yeah, I’ve heard of Get Motivated.” 

Charles Eide: Did you just kinda chuckle inside when you heard that? 

Dr. Dave Martin: Yeah. I’m, I’m just like, “Yeah.

Yeah, I’ve heard. It’s been on my wall for, like, 17 years- … [00:49:00] a picture of it.” They said, “We work for Get Motivated.” I said, “Are you kidding me?” They said, “Yeah, we work for Get Moti- We, we take care of all the, uh, the green room, the guests, everything that are coming in. We’ve never done this in all the years, but we feel like we’re supposed to introduce you to the new owner.”

I said, “The n- new owner?” “Yeah, the old owner went through something. They’ve sold the company, and new guys bought the company.” I’m like, “Man, I’d, I’d love to.” So they introduce me to the, the new owner. They make a contact, and he books me for one of the shows. He said, “We’ll book you on one of the shows.” And I’m like, great.

This is, at least it’s an opportunity. I’m on one stage, right? See how it goes. Well, I happened to be in Tampa, where- the headquarters was. And I asked the owner, I said, “Hey, can, can I get together with you? Maybe, maybe we can have a coffee. I’d love to meet you before the show.” And he’s like, “Sure, I got 15 minutes.

Meet me at the Starbucks down here.” And I’m like, “Great.” 15 minutes turned into 30 minutes, turned into an hour and a half, turned into two, over two hours. Almost two and a half hours we sat there talking. By the time we got finished with the show, with, with [00:50:00] the, um, with the coffee, he said, “You know what Dave, I need you on every show.”

Hmm. “Not just one. I’m gonna go ahead and book you on every show, and I’ve been trying to figure out who’s supposed to be in this position. Since we, since he passed away, we haven’t figured out who to put in Zig Ziglar’s spot.” No way. “And I want you to start the mornings in Zig’s spot.” 17 years after it’s been on my board, now I’m in, I’m opening the day in Zig’s old spot.

Oh my 

Charles Eide: gosh. And after the 

Dr. Dave Martin: next six, seven years I was on the Get Motivated tour with the guys from Shark Tank, Tony Robbins, all the, you know, all the, the, those guys. And, and, uh- 

Charles Eide: So when you reflect on that, ’cause it took 17 years from when you put that picture on your dream board- 

Dr. Dave Martin: It’d been easy to give up a lot, wouldn’t it?

Charles Eide: Well, I would think so. Yeah. What did that te- Like, thinking back on it, what did that teach you about, I don’t know, patience or like- Persistence … what, what did you learn from that? 

Dr. Dave Martin: Yeah. To not quit, to not give up. You know, it’s easy. It’s easier to quit, but what if, [00:51:00] what if it was gonna happen tomorrow and I quit today, right?

And I, and I always think of that. And my, I remember my grandfather, he was a minister as well. I remember him teaching that on faith, right? On faith. What if God was gonna do the miracle tomorrow and you gave up today? And I just took that same kind of mindset into the things I wanna accomplish, the goals.

What if, what if it’s gonna happen tomorrow and I quit today? What if I gave up today, you know? And I talk to that with my son with football. What if you can’t quit on it today? What if your big break comes tomorrow? What if that big throw comes tomorrow that, that changes everything for your career, you know?

And, and I think if we’ll live our life like that, knowing that there’s always something and, uh, and, and keep looking forward that it, it’s gonna… Yeah, there’s gonna be some setbacks. Yeah, there’s gonna, we’re gonna get knocked down sometimes. But, um, on that book Another Shot that I was talking about earlier, there’s a quote on the back by Evander Holyfield and, um, and, and I’m, I mention it ’cause the quote makes sense.

I’m not just [00:52:00] trying to drop names. If it- It’s a good name to drop Well, you know, if anything I’ve learned from spending time with Oprah is that you shouldn’t drop names, but, uh- I’m kidding. I’ve never met Oprah. I’m just kidding. But- But your friend Tim Story has … Tim has. Yeah. Yes, he has. Yeah. And, uh, you, you gotta get, we gotta get Tim on here with you.

Oh, yeah. You and Tim would just hit it off. Oh, man. It’s good. That’d be awesome. Yeah. Um, but, but Evander Holyfield said, “It’s not getting knocked down that makes you lose the fight. It’s not getting back up,” right? We’re all gonna get knocked down, but get back up. Didn’t happen the first time I met- Um, Peter, that owned the company.

It didn’t happen the second time. But you know what? I didn’t go, “Well, let me just take it off the board. It’s not gonna happen.” I kept putting it up there. I got all kinds of stuff. I got a, a… I wrote a check. I wanted to give a ch- I wanted to give $100,000. I remember I wrote my first check out for 100,000.

Not to make it, to give it. Mm. And it was on my dr- for a long time, it was on my dream wall. One day, one day I’m gonna, I’m gonna be able to give. And that, since then, I’ve been able to give many of those. But, [00:53:00] um, um, because that’s what, you know, that’s what I really wanna do with, with my life. What can I, what can I give away?

What can I, how can I help others with, with everything that God blesses me with, right? Yeah. And so I, I, I… Still to this day, it’s so valuable to me, that, that picture. Yeah. I don’t put pictures of stuff I don’t want, only things I want in my future. 

Charles Eide: So you mention God a lot. How has faith been a part of your journey in all this?

Dr. Dave Martin: Yeah. Well, you know, being a person of faith, I grew up in church, being my dad being a pastor, my grandfather being a pastor, of course. Um, I didn’t wanna be one. I, I wanted to be a news anchor. Oh, really? Yeah. That’s… I wanted to be a news anchor. I wanted to be a, a sports, you know, wanted to be… What was, what’s, uh, “Stay classy, San Diego,” you know?

What, what, what is that? Ron Burgundy. Ron Burgundy. That’s us. Yeah. That, that was me. No. Um, but I, I didn’t wanna do that, but I, but I did believe in, in God. I had a relationship with Jesus. And, uh, and so as I would read the [00:54:00] Bible, I would find principles of success. Um, we were talking about the, um, Get Motivated Tour.

So I’m on the tour with the guy- some of the guys from Shark Tank. So one day, Daymond John, who is one of the guys on Shark Tank, um, was talking about his company FUBU, and he started this company and he said, “When I, when I started the company,” he said, “I wrote down all my dreams and goals.” He said, “When you, when you write down your dreams and goals, you’ll dramatically increase the likelihood of accomplishing them if you write them down.”

I said, “Oh, Daymond.” I said, “That is so good.” I said, “You know that’s in the Bible?” He said, “That’s not in the Bible.” I said, “Oh, yeah. It’s, it’s in the Bible.” He said, “Where in the Bible?” So I, I showed him Habakkuk chapter two, “Write the vision, make it plain so you can run with it.” He goes, “That’s kinda what that’s…”

I go, “Yeah, that’s what’s… All these, all these great success principles we teach, they’re all in here.” And, uh, I, and so, so I began to… I said, “You ever straighten up the shoes in your closet? You straighten up your garage, straighten up your desk, a desk, dra- all the sudden you feel like, ‘Man, what else can I do today?’

You feel energized. What else can I [00:55:00] do?” I said- Makes you feel good. Yeah. Yeah. Why? You created order. Well, God is a god of order. Order is the accurate arrangement of things. So when you put things where they’re supposed to be, now you’ve created, you’ve created order. You’ve done a godly thing. You always feel good when you do godly things.

Charles Eide: Mm. 

Dr. Dave Martin: I said, so all these principles are there from the very beginning for us. And, uh, and so if we’ll put those principles to practice, and s- there’s a, there’s a, to me, there’s a big difference even between the person of Jesus and the principles. Mm. The person of Jesus is what gets you to heaven, prepares you for heaven, but the principles are what prepare you for Earth.

That’s why ungodly people can use the same principles and achieve ungodly results, uh, while, while a lot of times people of faith don’t know the principles, and they struggle because they don’t… The principles are there for them from the beginning. They just don’t know the principles. And so I’ve made it my goal in life just to teach principles, teach the principles, uh, of leadership, the principles of personal growth, princil- principles of development.

I find [00:56:00] them all in the Bible. Everything from negotiation to time management to, or time investment, all of it’s, it’s right there. And so I, I just- What, what are your 

Charles Eide: favorite principles that are in the Bible that you like to share with people? Like, what would, just talking to me as an entrepreneur, what, what are your favorite principles that you want me to know?

Dr. Dave Martin: Yeah. Well, I think 

Responsibility, Passion & Money as a Problem Solver [56:19]

Dr. Dave Martin: responsibility is, is, is one of them. The Bible talks a lot to us about taking ownership of ourselves, right? Mm. Chapter one in this book. It is chapter one. You know what? I made it chapter one in the book because if you, if you, if you can’t get past that chapter, none of the rest of them are really gonna matter anyway, ’cause most people like to blame everyone else for why they haven’t achieved something.

Mm. Like, “It’s the government’s fault. It’s my parents’ fault. It’s, it, it’s- The economy … it’s the economy,” right? And, and, my goodness, I wrote another book called Creating Your Own Economy ’cause why am I gonna get worried about this economy? I gotta create my own. You know, “Well, there’s gonna be a recession.” Oh, well, I’m not gonna participate in that.

You know, you, you, you mean you’re not gonna participate? I’m like, I- You’re [00:57:00] gonna opt out? Yeah, I’ve, I’m opting out of the, the recession. I’m not gonna do- Gas prices are getting too high. Well, I, I need gas. Doesn’t matter how high they get. I mean, the Bible tells me God’ll supply all my needs, so unless I have an electric car, I’m gonna need gas.

So why am I gonna get stressed out about how much gas is? ‘Cause I need it. If I believe He said He’ll supply it, so I’m just gonna keep getting it. 

Charles Eide: Yeah. You 

Dr. Dave Martin: know? And I think if we would, if we would understand that and live our, our life, that… So responsibility is a big one that I teach. We, we say a lot- Before you move 

Charles Eide: on from that, how many…

You, you said something about the word, uh, team and responsibility. 

Dr. Dave Martin: Yeah. Yeah. Well, you know, I’m working with teams a lot. I, I, you know, there’s no I in team, but if you look at the word responsibility, there’s a whole lot of I’s in responsibility. Mm. I can’t keep blaming others. I have, have gotta make a change, right?

I, I could blame, I could blame, uh, my wife’s cooking on why I need to lose weight. I could, or I could- Say, “Hey, make something healthier.” She’s Italian, “Quit [00:58:00] making all those pastas,” right? I could blame Krispy Kreme for making those good donuts when they’re hot, or I could take responsibility and not stop, right?

But sometimes I just black out. I don’t even know. I just, I wake up, there’s glaze on me. I’m like, “What happened? I don’t even remember the last 15 minutes.” But it’s good. I’ve been clean now about nine months. But, um, so I, I, I teach that a lot. I, I teach responsibility a lot. I teach, I teach passion a lot. Mm.

The, you know, the, the Bible created us… It talks about how God created us on purpose, for a purpose, and His plans for us are, are good plans to prosper us, for us to do well. And so, um, I’ll, I’ll teach that a lot. You know, how do you, how do you discover that purpose? How do you discover what is my passion?

Why am I here? There’s, there’s questions to ask yourself, you know, that are clues. What you hate may be a clue to the problem you were created to solve. Hmm. ‘Cause everything’s created to solve a problem. 

Charles Eide: Hmm. You 

Dr. Dave Martin: were created to solve a problem. I, I tell people all the time, I say, “You’re one of two things.

You’re either solving a [00:59:00] problem, or you are a problem.” Everything’s… My, my watch solves a problem. If it quits working, it becomes a problem. This microphone solves a problem. If it quits working, it becomes a problem. Everything’s created. Money, money to me, money is not a mystery at all. People say, “What is it?

Tell me the mysteries.” Money’s not a- Money is a reward for solving problems. That’s all it is. If you don’t like what you get paid, find some different problems to solve, or find someone different. That’s why we see more millionaires come during crisis times or downturns, because they find problems to solve, right?

I mean, you can get paid… A, a painter may get paid $20, $25 an hour. A lawyer gets paid $400 an hour. Why? They solve two different kinds of problems. So I’m like, just find problems to solve. And, and, and, “Well, I, I can’t find a job.” Well, you’re living at your mother-in-law’s house, and you could mow the grass.

There’s a problem you could solve. You could do… You’re just putting your dishes in the dishwash- or you don’t even put them in the dishwasher. There’s all kind- There’s work. There’s some work you [01:00:00] could do right there. Yeah. People just say, “I don’t, I can’t figure, I can’t find it.” It’s all around us. 

Disney, Looking Outside Your Industry for Ideas [1:00:03]

Charles Eide: That’s why I started my company- Yeah

was because I noticed, uh, in, in event production, customer service was so bad. There was no good customer service, and nobody wore uniforms or looked sharp. And, you know, you go to Disney World, and Lee Cockerell wrote a book called The Customer Rules, you know? Lee. 

Dr. Dave Martin: Lee’s one of my dearest 

Charles Eide: friends. He’s so great.

I got to meet him one time. I love Lee. But- In that book, it’s so simple. And I was like, so I built IDCOM around that idea- Yeah … of all those things, ’cause it was a problem. 

Dr. Dave Martin: And does it make a difference if someone wears a, a, a uniform? Oh. Or just the way they present themselves? It’s, you know, it’s the difference between Holiday Inn and the Ritz-Carlton.

Charles Eide: Yeah. 

Dr. Dave Martin: You know? You feel different. You look… Disney, you know, the, of course, the principles. I, I, when I lived in Orlando for 30 years, every six weeks or so I’d have breakfast with Lee. 

Charles Eide: Oh. 

Dr. Dave Martin: And he just became like a, you know, he just talks to you like you’re a, a, one of his kids or- Yeah … like a great-grandpa.

Yeah. But yet he shares these- He’s a treasure … [01:01:00] principles of, of running Disney, opened Disneyland Paris. And I remember one time telling him how clean it is at Disney. 

Charles Eide: Yeah. You know, the 

Dr. Dave Martin: culture. We were talking about culture and, and, um, and I said, “How many people clean?” Just ’cause you see those people sweeping all the time.

He goes, “About 70,000 people.” I’m like, “You got 70,000 people just go around sweeping?” I said, “How many people work at Disney?” He said, “About 70,000.” So everybody- Everybody … is responsible. He said from the CEO down, if you see something, you stop and pick it up. You, those, those hitching posts on the, on the, uh, Main Street that all, that are just perfectly shiny, beautiful, they, they, those get painted, he said, about every three days.

Do they really? 

Charles Eide: Yeah. 

Dr. Dave Martin: He said, “We just go back and repaint them.” And one of the things I learned from him that this, this would be good for, for, uh, anybody. He said, “Always look outside of your industry for ideas.” Right? We always look at, um, other things in, in our same industry. If I’m trying… You know, uh, perfect example, Southwest Airlines, they’re known for being able to turn their flights around the fastest and get them back out.

But where [01:02:00] do they learn that from? Did they go watch what Delta’s doing? Did they go to see what America’s doing, American’s doing? No. They went to NASCAR and saw how fast they could turn a car around, put it back on the track- Fill the oil, change the tires. What were the processes that they used to turn a car around that fast?

Really? And they put it to practice in their, in the- I had no idea … service of airplanes. And, and the, you, you ever seen at Disney they do the pin trading? Yeah. So it’s become- Pins are a big deal there … big deal. Well, that started, Lisa and a group, they went to the Olympics, I think it was, he told me Beijing Olympics, or maybe it was in Japan, years ago.

And they saw all the athletes, the people from, uh, Greece taking their pins off, trading with the people from Brazil, and Brazil trading with America. And they go, “What if we made pins with the Disney characters and we started trading them?” And at the first year they did, like, several million dollars. In pins.

Now it’s literally $100 million a year. Yeah, it’s an 

Charles Eide: industry of itself. 

Dr. Dave Martin: Yeah. I mean, you see people come on the Disney cruise rolling in, [01:03:00] and I’m a big Disney cruise. That was on my dream wall. Was it? Yeah. Oh, yeah. Now I’ve been on 27 of them, but, uh, rolling- You’ve been on 27 Disney cruises? I have. I’m, I’m a little addicted.

But, uh, um, but they’re rolling in with suitcases full of pins for pin trading. 

Charles Eide: Yeah. 

Dr. Dave Martin: But it started, they looked outside of their industry for an idea, and so often we get so bogged down, we’re just trying to see what everyone else… But what if I could learn something from a whole different organization in a whole different industry that I can bring into mine- Yeah

to solve a problem? Yeah. And, uh, so I love it. That’s a great idea. 

Charles Eide: So when we talk about, you know, as, as entrepreneurs, CEOs, we always think about, you know, the problems we’re solving, but also we’re thinking about the legacy that we wanna create. How do you, how do you define what, what someone’s legacy is, and how do I actively work on making the world a better place thinking about that?

Dr. Dave Martin: Yeah. [01:04:00] You know, we, 

Legacy vs. Inheritance & Cathedral Mindset [1:03:59]

Dr. Dave Martin: we talk a lot about legacy, and a lot of times people interchange legacy and inheritance, right? 

Charles Eide: Mm. 

Dr. Dave Martin: An inheritance is what you leave for someone. Legacy is what you leave in someone, right? I can leave an inheritance for my son. I can leave a bunch of money. I was just spent the day with David Green, who owns Hobby Lobby, and, uh, and he’s like, “I’m not giving all these…

If I, if I just spread this to all these kids, grandkids, great…” They’d all end up millionaires and never done anything. He said, “So we’re… I wanna leave something in them.” Um, Chick-fil-A, Dan Cathy was telling me, they hired, um, someone from the university, I think Georgia or Georgia Tech, anyway, a professor, to write a whole curriculum of what it means to be a Cathy and to be part of their family, because that’s, he said, “That’s our legacy that we will leave.”

So they, someone marries into the family, you go through the whole class and the whole course on what it means to be a [01:05:00] Cathy. The Green family, very much the same way, because they’re not looking at just what they can leave- for someone, but what they can leave in someone. Because what they’re building is for generations to come.

So I think about that with, with my son. I’m- I’ve created what I, what I call a cathedral mindset. Um, I was in Paris and I got to go to the Notre Dame cathedral recently. Took over 100 years to build that cathedral. There’s one in Germany that I went to years ago called Cologne, the Cologne Cathedral. Took over 600 years to build that cathedral.

Yeah. Yeah, there’s one being built right now in Barcelona that I got to visit called La Sagrada Família. Uh, Antonio Gaudi designed the cathedral. They began building it in 1894. Still in process of being built today. It has a 200-year… He built it, started in 1894 with a 200-year plan of completion. He was building something that he knew he would never see the completion of the vision, and I think of that.

When I [01:06:00] think of, of legacy, I think, “What am I building today that I’ll never see the completion of, that I’ll pass on?” John Maxwell tells me, uh, I think, “Dave, I want you to be legs on my legacy. I want you to take this m- le- leadership message and keep running. Keep running with it. Keep moving forward.” I think of that with my son.

What am I putting in him that he’s gonna pass on to his children, and his children, and grandchildren? And, and, uh, and so if I could have a cathedral mindset, that what I’m building doesn’t have to be done today. Uh, uh, Antonio Gaudi said, “My boss is not in a hurry.” He’s building this cathedral. He said, “My boss…”

He’s building it for God. He said, “My boss is not in a hurry.” You- Right … did you 

Charles Eide: hear that, that thing about Walt Disney’s brother being interviewed as they were opening Disney World? Yeah. And the reporter was like, “Isn’t it such a shame that he never got-” Oh, so- “… to see this?” Yeah. And the brother was like, “Oh, he saw this.

He saw it before any of us saw it.” Yeah. And the reporter was like … Yeah, he saw it. 

Dr. Dave Martin: That’s why we’re here. That’s why 

Charles Eide: you’re standing here talking to me. That’s [01:07:00] why we’re here today, 

Dr. Dave Martin: because he saw it. I think if, if we could think like that with our, our families, and when I think of, of legacy and what I’m, what I’m building.

Why I write books, right? So that what I’ve learned can be move on for generations to come. 

Closing Principles: Possibility Thinking & Hunger for Wisdom [1:07:15]

Charles Eide: This stuff is so deep, but it’s so simple. If, if you could leave me with a couple of principles, let’s say you could only leave me with one or two things that I could use to make my legacy last in a cathedral mindset.

Dr. Dave Martin: Yeah. 

Charles Eide: What can I start doing today? 

Dr. Dave Martin: You know, something that I learned from Robert Schuller, um, was possibility thinking, and I think that’s one thing I, I wanted to, to leave with anyone that I meet, that it’s possible. Whatever it is you’re dreaming of, it’s, it’s possible. And so awakening that greatness in them to, to see.

Look- I didn’t have a [01:08:00] head start. I didn’t have a dad that gave me all these opportunities. I m- I have a, a great dad who, who taught me to, to love God and be a person of integrity and be honest and, and all that, but he didn’t, he didn’t put me in, in rooms. I’ve been able to put my son into rooms and sit with people that people would just dr- dream about.

But if I could help people see that, that things are possible. Um, I’d want y- I’d want to help people think differently. Just look at things a little different. Think, what, what’s a different way I could think of, of this? And, uh, and then a hunger for wisdom. Hmm. Just, uh, uh, just keep growing. Keep learning.

You’re never gonna get there. You know, what counts most is what you learn after you know it all. Keep learning, keep growing. Um, don’t be a know-it-all, be a learn-it-all. And I, I think that’s, that’s what I really wanna teach. When people leave go, “Man, I gotta, I gotta, I gotta buy another book.” I wrote down a couple.

Yeah. “I gotta read another book. I gotta, um…” That, you know what? I can do this. That it is, that it is [01:09:00] possible, and, uh, as we know with God, all things are possible. But, um, what, what could I do if I just pushed a little bit further, if I didn’t quit? Um, those, those are the things I think that I really would want to be remembered for.

But if, if, if it was one word, it would be wisdom. Hmm. Wisdom. It’s the different. It’s the difference maker. It’s the… We talk so much right now about AI, artificial intelligence. I’ve been talking about DI, divine intelligence. If I could get the wisdom of God who knows everything, right? He knows everything.

He knows more than artificial intelligence. So one idea, right? One idea. I think it was the billionaire Ross Perot that said, uh, “All it takes is one good idea to live like a king the rest of your life.” Right? Just one good idea. One God idea. Where could that take me? And so, um, so that, that’s really, I’d, I’d want people to remember wisdom, that he had a, he had an, a, a appetite to [01:10:00] grow and to pour that what he learned into others.

Charles Eide: Yeah. Yeah, I mean, that’s apparent. You’re doing that with all of the book- Now how many books have you written? Uh, tw- I’ve written 12. 12 books. Now. Yeah. So, 

Dr. Dave Martin: and this is, I think this is your most recent book? It’s not my most recent, but that’s my favorite. It’s- That’s, that’s really I feel like a legacy- 

Charles Eide: Yeah

Dr. Dave Martin: book, kinda like, um, Maxwell has the 21 Irrefutable Laws. Yeah. I feel like that is kinda my legacy book, The 12 Traits. 

Charles Eide: Yeah, I started reading this this morning, and I got through the first chapter and half of the second chapter, and it was so good. It had me thinking. You know, when you listen to books, a lot of times you hear recurring themes, but the way you, the way you explain things is so powerful.

So I, I’m so grateful that you wrote this book, and I can’t wait to finish this book. How do people find your books? Where do they buy them? Uh, of course they’re- 

Dr. Dave Martin: Anywhere books- Amazon? Amazon, Barnes & Noble, anywhere books are sold. Yeah. Our, our website, they can find them there as well. 

Charles Eide: Your [01:11:00] narrator for this on Audible is great.

Oh, thank you. Yeah. I d- I do all of them. 

Dr. Dave Martin: Uh, my, my favorite- Are you the one that narrated them? 

Charles Eide: Yeah. No wonder. Yeah. Okay. 

Dr. Dave Martin: Yeah. I, I do- That makes sense now. I, I do. I love doing them, ’cause I, I love- Well, you also have a great voice … I wanna hear a… Yeah. They say I have a, the face for radio, right? No. I l- I look great on radio.

But, uh, you know, I, I think it’s great when you hear the person who had the heart to write it, when you hear them read it. Yeah. I, I love that. I wrote a, a another book called The Force of Favor, which is one of my favorite. The 

Charles Eide: Force of Favor? 

Dr. Dave Martin: Yeah. Okay. Um, that’s… that book’s going crazy right now through Keller Williams, um, Real Estate, uh, because it’s just, it’s just how one moment, we call it luck, “Oh, you got lucky,” but I call it favor.

Just when, when there’s no coincidence, that God just aligns things. I always say this, whatever you recognize, you become thankful for. Whatever you’re thankful for increases in your life. Mm. So as I learn to be thankful for the little things, I see it [01:12:00] increase into the bigger things. So learn to be thankful.

Live a, a life of gratitude and, uh, and watch where it takes you. So. 

Charles Eide: What better way to end? Dr. Dave Martin, this has been so fun. I’m so glad I’ve got a new friend- Yes … in all this, and I’m so grateful for you. This has been amazing. And I- Well, thank you for having me. Thank you for coming on. I’m, I’m, I’m ready.

We’re cleared 

Dr. Dave Martin: for takeoff. 

Charles Eide: Let’s go. You’re cleared for 

Dr. Dave Martin: takeoff. Let’s go. 

Charles Eide: Thanks for watching this episode. I hope you loved it. If you did, make sure you subscribe, turn your notifications on, and share it with somebody. If you wanna learn more about me or my company, EideCom, I set out years and years ago to start a production company that did things differently.

And today, 23 years later, we produce corporate events that are really impactful for our clients all over the country, and you can find out more at EideCom.com.